Best SEO Book of 2009: The Art of SEO

January 4, 2010; 03:10 AM

San Francisco, CA (PRWEB) January 4, 2010 -- Written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola, The Art of SEO (O'Reilly) has been voted the best SEO book of 2009 by Lee Odden's TopRankBlog.com community, and has been ranked among the Best SEO Books of 2009 by SearchEngineLand.com editor Chris Sherman.

People who are involved in search engine optimization and internet marketing at all levels consider this SEO book invaluable - this group includes web developers, development managers, marketing executives, internet marketing consultants, and numerous key business personnel. If SEO is not your profession, the book may serve primarily as a reference - however, if you are or want to become an SEO practitioner, you will likely want to read it cover to cover. An experienced SEO veteran will find The Art of SEO useful as an extensive reference to support ongoing SEO engagements, both internally with in-house SEO teams, and externally with outside SEO consultants.

As a group, the authors of The Art of SEO have more than 30 years experience working on search engine optimization projects covering every possible angle of SEO across thousands of different websites. With access to such expertise condensed into a single volume, SEO consultants and internet marketers are already using The Art of SEO book as a standalone refresher course.

Industry accolades for The Art of SEO:

"I've known and followed the authors for years, each a bona fide expert in their own right. Their collective wisdom in one book is truly a gift to the industry. This has to be the #1 'must-read' SEO book ever written."

--Eric Ward, A.K.A. Link Moses

"The Art of SEO will delight and inform the next generation of skilled SEO practitioners. The author lineup is the search industry equivalent of the classic musical super group--think the Crosby, Stills, Nash, Young of search."

--David Szetela, Founder & CEO, Clix Marketing

"The Art of SEO moves deftly from the search engine basics to the latest in cutting-edge tactics. The authors have distilled the breathtaking complexity of search ranking factors and SEO workflow into immediately usable information for practitioners. Until now, there has been no single definitive guide to recommend to newcomers in the field. Finally, it's here."

--Andrew Goodman, Founder & Principal, Page Zero Media

If you are looking for the best, most comprehensive SEO book on the market, The Art of SEO is an invaluable resource.

About the Authors:

Eric Enge
Eric is the President of the SEO consulting firm Stone Temple Consulting. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies and Search Marketing Expo, and he is a regular contributor on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, as well as his own search industry blogs. Eric is well known for his in depth interviews of major figures in the search engine marketing and SEO industry. Eric is often a guest contributor to Website Magazine, and is a senior editor for the SEO section of the Search Engine Marketing Journal.

Stephan M. Spencer
Stephan is founder and President of the highly respected SEO firm Netconcepts, with clients such as HSN, AOL, Discovery Channel, CNET, and SuperPages.com. Stephan is the inventor of Netconcepts’ automated, pay-for-performance SEO technology platform GravityStream that powers the natural search channel for web retailers such as Northern Tool and Cabela’s. He is a regular contributor to Search Engine Land, Practical Ecommerce, MarketingProfs, and Multichannel Merchant. Stephan is a sought-after conference panelist, and has lectured on the topic of SEO at hundreds of events across the globe for organizations such as O’Reilly/TechWeb, the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), PubCon, ECMOD, IQPC and IIR. Stephan blogs primarily on his own blog, and his writings can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, and many more.

Rand Fishkin
Rand is the CEO & Co-Founder of SEOmoz, a leader in the field of SEO tools, resources & web community. In 2009, Rand was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and his work in the SEO industry has been covered by the Seattle Times, Newsweek and The New York Times. Rand has keynoted conferences on search and spoken at dozens of industry events all over the globe. He is particularly passionate about the SEOmoz blog, read by more than 35,000 search professionals each day. In his ever-dwindling spare time, Rand enjoys the company of his amazing wife, Geraldine.

Jessie C. Stricchiola
Jessie is the CEO & Founder of the San Francisco SEO company Alchemist Media, Inc., Jessie began her SEO consulting career in 1997. As one of the original nine founders of SEMPO, Jessie served for two years on the Board of Directors for the search industry organization. Since 2002 Jessie has been a guest speaker at numerous internet marketing and search industry events, including SES, SMX, PubCon, Web2.0 Summit, ad:Tech, and others. Jessie is widely recognized as having been the first to publicize PPC click fraud in 2001, and has been interviewed by numerous trade publications and media outlets on the issue including NPR, The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, CNNMoney, CNET.com, CNBC, and The BBC. Her pioneering work on click fraud is also featured in The Google Story (1st edition) by David Vise. In addition to her search duties, Jessie currently serves as aninternet marketing expert consultant and expert witness on various internet-related litigation matters.

For more information, visit ArtofSEOBook.com for book updates, the authors' blog, and newsletter. The Art of SEO book is available for purchase and download at Amazon.com

References:
TopRankBlog.com: Best SEO Book of 2009: Art of SEO
SearchEngineLand.com: Best SEO Books of 2009