Direct selling is a $26.9B industry in the U.S. according to the Direct Selling Association (DSA). In the U.S. alone there are more than 15.1M distributors/members—yet the greatest deterrent to new participants is the need to sell face-to-face, often by pitching to a finite group of family and friends (known as a “warm market”). Optini’s products and services allow network marketers to use an automated system that helps them quickly create a larger warm market by facilitating selling across any web site or web-enabled device. By leveraging the places people spend time online anyway (e.g., social networking sites, search engines, etc.), Optini’s Vu Platform reduces the need to sell face-to-face and diminishes the No. 1 reason people say “no” to joining an MLM.
“The Vu platform has the potential to revolutionize the MLM industry by opening the door for the thousands of people who have never considered direct selling before,” Bryson said.
The Kynetx rules-based development platform is gaining traction as a catalyst to the new “Purpose-Based Web” that lets users shape the web to their desired experience in a private and secure way. The new applications can span multiple URLs, appearing where users already spend time (like on search engines and social network sites). The ability for Kynetx apps to stretch across the web (and onto web-enabled devices) gives users a more efficient, enjoyable way to navigate the web (and to conduct business online).
“We are extremely excited about the new horizons Kynetx has opened for user-driven selected apps that create more efficient buying and selling relationships on the web,” said John Wright, Optini co-founder and President. “Kynetx is allowing us to drive online commerce in entirely new ways. We are thrilled to be the exclusive provider of this new technology for the growing network marketing world. Marrying the MLM know-how of Optini with the new breed of Kynetx technology will create selling tools that have never existed before.”
“The Optini Vu Platform is a great example of the new client-side applications that are emerging since our launch of the Kynetx platform at our Impact Conference last October,” said Stephen Fulling, Kynetx co-founder and CEO. “We congratulate Optini for their game-changing application of Kynetx technology in the direct selling space. We look forward to seeing the ways Optini uses our technology to change the face of Network Marketing.”
About Optini
Optini, www.optini.com, is changing the face of network marketing through permission based online marketing tools based on Kynetx technology. Optini’s flagship product is the new Optini Vu Platform to increase the satisfaction and efficiency of conducting multilevel commerce online. Optini’s involvement in the Direct Selling/MLM industry is complementary to their broader focus on other industries including membership services, ILM (Interactive Local Media), ISP (Internet Service Providers), Publishing, etc.
About Kynetx
Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-centric” web metaphor that is driving the next era of software services and Internet applications.
Contacts:
PR Contact Information for Kynetx:
Snapp Conner PR
Cheryl Snapp Conner or Josh Berndt
801-994-9625
cheryl@snappconner.com or josh@snappconner.com
or
PR Contact Information for Optini:
Politis Communications
David Politis, 801-523-3730
dpolitis@politis.com
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