Campaigner’s Tips Help Small Businesses Reap Benefits from Email Marketing Automation

January 11, 2010; 02:01 PM

OTTAWA--(BUSINESS WIRE)--Campaigner, a leading email marketing service provider, launched 101 Tips for Getting Started with Email Marketing over the last year to help small business owners implement and enhance successful email marketing campaigns. Campaigner’s tips continued through December offering free advice to help small businesses enhance the performance of their email marketing campaigns.

December tips described how email marketing automation works, outlined the key benefits and provided guidance on how to get started by gathering detailed customer information. Tips also showed how email automation can help to create more relevant and timely campaigns.

To learn more about these tips, listen to Campaigner’s most recent podcast: Tips help small businesses reap benefits from email marketing automation.

“Affordable and easy to use, email marketing automation tools help level the playing field by allowing businesses of all sizes to conduct sophisticated email marketing campaigns,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “Once available only as enterprise solutions, today’s email marketing automation tools also allow small business to send subscribers compelling and relevant content tailored to customer needs – content that is not only targeted, but also automatically delivered at the right moment.”

Small business owners can find archived email marketing tips from the 101 Tips for Getting Started with Email Marketing by visiting the Inside Campaigner blog.

Key Links:

Campaigner podcast: http://blog.campaigner.com/2010/01/101-tips-for-small-business-december.html

Inside Campaigner blog: http://blog.campaigner.com/

About Campaigner

Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications solution offered by Protus that also includes MyFax, the fastest-growing Internet fax service; and my1voice, the cost-effective, feature-rich virtual business phone service. Additional information is available at www.campaigner.com.

Contacts:

Sue Rutherford, Protus
613-733-0000 x 519 or srutherford@protus.com
Tracy Shryer, Tech Image
847-279-0022 x230 or tracy.shryer@techimage.com