Industrial marketers to get insight on how online events can improve marketing results at January 21 Webinar January 14, 2010; 01:25 PM
--(BUSINESS WIRE)--GlobalSpec, Inc.:
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Who:
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GlobalSpec, the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. |
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What:
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A free online Webinar where industrial marketers will receive an inside look at the growing popularity of virtual/online trade shows and learn why it makes sense to add online events to their 2010 marketing plans. This is the time for marketing professionals to move their existing lead generation and brand marketing strategies to the Internet – where their prospects are doing business. |
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Names of all attendees will be entered into a drawing for a chance to win one of two $50 American Express gift cards. |
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GlobalSpec online events are full-day, live events with continued branding, exposure, and lead opportunity for 30 days on-demand. Simulating the physical environment of an educational conference and trade show, GlobalSpec's events bring together influential engineering, scientific, and industrial decision-makers online and in real time, to experience the same essential benefits of a face-to-face event, all from the convenience of their desktop.
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When:
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Thursday, January 21, 2010 at 2:00 p.m. Eastern/11:00 a.m. Pacific. |
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Where:
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Register online at http://bit.ly/4Jp9jw.
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Topics and Speakers:
Presenting at this Webinar are Guy Maser, Senior VP of Marketing at GlobalSpec, Inc., and Donna Lewis, GlobalSpec’s VP, e-Publishing & e-Events. Attendees will learn:
- How online events are designed to build brand awareness and generate highly qualified leads
- How the industrial marketing landscape has evolved from traditional media – such as trade shows and magazines – to an increase in more measurable marketing initiatives
- What virtual/online events are and why they are gaining significant popularity among industrial professionals
- The seven key features that differentiate GlobalSpec online events
About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, and more than 60 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 180,000,000 parts in 2,300,000 product families from more than 24,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.
GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.
Source: www.businesswire.com
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