Ooyala Makes Video More Search Engine Friendly

February 4, 2010; 06:24 AM

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Ooyala, a leading provider of end-to-end video platform applications and services, today announced the release of its Video Search Engine Optimization (SEO) Software Developer Kit (SDK). Using Ooyala's video publishing tools, the SDK gives developers the ability to expose video metadata to search engines in order to improve search engine rankings.

Using Ooyala's Advanced Metadata Management solution in combination with the newly launched Video SEO SDK, developers are able to create pages with video that Google and other search engines can index easily. Search engines are important for marketers and media companies alike because they're the primary way that consumers navigate the web.

"Many companies live and die based on their search engine rankings, but since flash content can be difficult for search engines to ingest, video pages are often not search engine friendly," says Mark Robertson, founder of ReelSEO.com. "With the new Video SEO SDK, Ooyala is giving control to developers and publishers to create video landing pages, rich with textual metadata, which can have a greater chance of being indexed and ranked for relevant search queries."

"The goal of the SDK is to develop a flexible framework for companies to be able to create video pages that are more discoverable by search engines," said Alex Holub, Senior Product Manager. "By improving the discoverability of video, publishers will be able to increase total video engagement and revenue."

Ooyala, ReelSEO and Truveo will be hosting a webinar on implementing video SEO on websites on Thursday, February 4, 2010. Learn more on the webinar website:

http://go.ooyala.com/videoseowebinar.html

About Ooyala Inc.

Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani and Electronic Arts. Visit Ooyala

Contacts:

Ooyala, Inc.
Jeanette Elliott, 650-961-3400
press@ooyala.com
www.ooyala.com