Meltmedia Intelligent Interactive Solutions Drive Sustainable Corporate Brands and Campaigns

February 10, 2010; 02:01 PM

TEMPE, Ariz.--(BUSINESS WIRE)--meltmedia, a designer of brand-intelligent solutions, today outlined the company’s portfolio of interactive marketing services designed to help businesses build sustainable brands. By seamlessly combining custom interactive technology solutions with creative design, meltmedia empowers brand managers and marketing professionals to move beyond traditional marketing approaches and improve the efficiency of marketing campaigns. Meltmedia’s balanced focus on business insight, technology roots, and design savvy has helped global brands including Bayer Health, Johnson & Johnson and Genentech create sustainable brand strategies that deliver a competitive advantage.

The proliferation of communications platforms, mediums and devices, as well as the expansion of how people are consuming different technologies and using the Internet, is causing marketing channels and customer touch points to fragment. The expansion of touch points makes it increasingly difficult for marketing teams to identify the right strategy and mix across all touch points. It also forces teams to expand their technological prowess and creates budgetary challenges against a shifting and fragmenting landscape. All of this makes determining a viable and comprehensive ROI approach for all of these different touch points and tactics nearly impossible.

By applying innovative technology with cutting edge creative design and real-world business insight, meltmedia helps businesses build an interactive brand identity that significantly streamlines brand sustaining efforts while enhancing the consumer’s brand experience. Meltmedia increases customers’ long-term marketing return on investment by serving as a single resource for developing and implementing an interactive marketing strategy, helping build interactive sustainable campaigns that create affinity and improve the bottom line.

“Interactive marketing agencies of the future will be structured as a combination software company and interactive marketing agency. Traditional brand approaches do not work in today’s fast paced, interactive age. Our brand-intelligent approach has proven to create sustainable campaigns, and provides consumers with information in the interactive manner in which they expect,” said Justin Grossman, managing partner of meltmedia. “We are helping to redefine the market’s approach to traditional brand campaign development and management.”

Achieving Balance in a Tumultuous Environment

From the top down, meltmedia functions with a perpetual balance between business, technology and design with knowledgeable people in each discipline applying their talent to every solution created for clients. Meltmedia’s DNA is built on the premise of this new marketing environment in which business, design and technology must be consistently aligned. Having this perspective built into the agency’s approach allows meltmedia to develop brand-intelligent solutions to complex brand problems.

Achieving Brand Sustainability through a Proven Process

Meltmedia views marketing as a living process and system that continues to build with each strategy and tactic, allowing customers to adapt to their market and their customers’ needs. Meltmedia’s first objective in creating sustainability is to figure out how to handle each tactic and touch point effectively, and then drive down the cost of the tactic using technology. Next, meltmedia helps customers bring tactics and touch points into one holistic system and process focused on an efficient way to automate and manage media and branding assets for a specific touch point, or leveraged and re-used across multiple touch points. This approach provides continuous metrics and innovation, allowing a marketing team to learn and adjust their tactics accordingly without starting from scratch for each tactic or reinventing the wheel each time.

It’s All About Precision Execution

Meltmedia has been fundamentally structured differently from other interactive marketing agencies to maximize the impact of any solution built for clients. Meltmedia is structured as a combination software company and creative services agency, creating the marketing team of the future. The marketing team of the future will have all the traditional functions along with the new necessities such as intellectual property, key software assets, a flexible structure and an intelligent way to handle a changing landscape. Meltmedia focuses on flexible project structures that can adapt to changing requirements to address the fluid nature of projects. This is tied to a fixed-bid pricing model as opposed to the oft expensive and unpredictable billable-hours model.

For more information about meltmedia and the interactive marketing industry, read the meltmedia blog, follow meltmedia on Twitter, and become a fan of meltmedia on Facebook.

About meltmedia

meltmedia creates brand-intelligent solutions for today’s business needs. The agency’s ability to customize high-impact interactive solutions is based on their unmatched business insight, technology and design savvy. By partnering with meltmedia, businesses can build a long-term sustainable brand strategy and promote their brand more efficiently to gain a competitive advantage. Meltmedia has a proven portfolio of healthcare, financial, entertainment and technology clients, and is recognized by Inc. Magazine as one of the fastest growing companies to watch. Visit www.meltmedia.com to sign up for a free brand-intelligent consultation today.

Contacts:

for meltmedia Public Relations
Loughlin/Michaels Group
Courtney Furia, 408-738-9145
courtney@lmgpr.com