Clash-Media launches new telephone sales tool for lead generation campaigns

February 18, 2010; 10:44 AM

New York, 18 February 2010 – Clash-Media, the online customer acquisition specialist, has launched Clash Voice, a new telephone marketing service that gives advertisers in a wide range of industries higher quality consumer information and a direct path from lead generation to sales conversions. The new service will pro-actively contact consumers that have opted-in via online campaigns, to verify and expand their profile before connecting them directly to an experienced sales-person. Recent research from the CMO Council shows that over 30 percent of consumers are inclined to buy from an organization following this kind of personalized direct communication.

Marketers can now identify those consumers most interested in their products/services and engage with them directly to increase customer acquisition. Clash Voice will help campaigns in markets, such as education, automotive or financial services, where obtaining customer data and engagement can be difficult because of information security issues, transaction sizes or the need for additional information.

"Clash Voice is a way for advertisers to increase their engagement with interested consumers and identify potential new customers," commented Christopher Petix, President of Clash-Media US. "After an initial online engagement, the Clash Voice contact center agents will follow up with the potential customer to first verify the information already captured and then to further qualify their interest. Once that is confirmed, the potential customer is transferred to the marketer’s sales team, who can give more information and complete the sale.

"This approach to digital marketing combines new methods of engaging with customers online and the already proven methods of establishing a strong relationship offline. Telemarketing campaigns are most successful when they are driven by accurate and high quality consumer data. Clash Voice takes fresh, hot prospects from online campaigns and establishes an offline interaction that will ultimately lead to far higher sales conversion rates," continued Christopher Petix.

Clash Voice will initially help Clash-Media’s clients in the Education market, where it already operates USHigherLearning.com – a website dedicated to providing information and connections for prospective students of all ages and backgrounds across America.

Note to Editors:
Clash-Media is exhibiting at LeadsCon, Las Vegas, February 23-24. If you are attending and would like to speak to an executive about the new solution please contact Louise Sambells at lsambells@iba-international.com

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota and Cheapflights.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.

Additional information is available at www.clash-media.com

Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: dburford@iba-international.com

Matthew Conlin
Clash-Media US
Tel: 212-946-8535
Email: mconlin@clash-media.com