Provision Interactive Names Ping Mobile to Provide Interactive Mobile Marketing Campaigns

February 18, 2010; 08:14 AM

Chatsworth, California - Feb. 18, 2010. Provision Interactive Technologies, a provider of 3-D interactive display software and hardware, announced today that it has partnered with Ping Mobile to add a mobile marketing component to its displays. The partnership will allow Provision's 3D Media Center platform to function as an integrated point-of-sale solution in malls, airports and other public locations.
 
"Mobile marketing serves as both an acquisition and a retention tool for retailers and brands," says Provision CEO Curt Thornton. "By adding a mobile marketing capability to our displays, we are able to offer our clients a leading-edge technology that will directly result in location-based sales."
 
Ping Mobile president Shira Simmonds describes how the mix of interactive kiosks and mobile marketing benefits brick-and-mortar retailers.
 
"When a consumer responds to a call-to-action in a mall, airport, stadium or other public venue, he can retrieve discount coupons, tickets, vouchers and other printed items from the Provision kiosk. He can then redeem that offer with the participating on-site retailer. It's one of the most effective uses of mobile marketing, as it reaches consumers in real time, while they're out and about in immediate proximity to the retailer."

Provision's 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high-resolution videos into space, detached from the screen, without any special glasses. Provision is currently the market leader in true 3D consumer advertising display products being implemented by innovative, consumer-focused Fortune 1000 companies.

Ping Mobile provides a complete range of mobile marketing services, including SMS, MMS, IVR, WAP applications and Bluetooth. With an industry-leading focus on consultancy, reporting, data analysis and client services packages, Ping is the mobile marketing agency of choice for clients that have included Warner Brothers, Ford Motor Company, Days Inn, Disney's Soap Channel, Kentucky Fried Chicken, Arby's, Pizza Hut and Hawaiian Airlines.
 
For more information, photos or an interview with Ping Mobile or ProVision principals, contact Veronica M. Perez at 201-214-7414 or veronica.perez@pingmobile.com