PeekYou Announces New Corporate Slogan “Be Good for Goodness Sake”

March 17, 2010; 03:01 PM

New York, NY, (March 17, 2010) -- Google’s famous corporate mantra is “Don’t be Evil.” As a symbolic gesture to the search giant, Twitter has just announced its desire to “Be a Force for Good.” In response, the people search company PeekYou realized that it too needed to encapsulate its core values in a pithy turn of words.

“We realize we are playing with some stiff competition and we don’t want to fall behind on the innovation curve,” said PeekYou CEO Michael Hussey. “Hearing about all the Good things going on in our market space, we thought…you know…let’s just 'Be Good for Goodness Sake.'”

As the FTC and leaders of interactive companies consider new privacy regulations in an age of social media, PeekYou drives Goodness by delivering transparency, relevancy, and a more personalized web experience. While consumers and advertisers stand to benefit from such a personalized web experience, PeekYou will offer new mechanisms for controlling one's online identity, ensuring that each individual have the final say over how their information is utilized across all emerging digital platforms.

Other slogans considered by the PeekYou team:

“Good to the Nth power”                        
“Good/Evil – Can’t we all just get along?”
“Good to the last drop” (PeekYou soon realized this was already someone else’s slogan)

PeekYou encourages its fans and users to go to their Twitter profile (@peekyou) to weigh in on the new slogan and propose new ones.

About PeekYou
PeekYou (http://www.peekyou.com) is a free people-search engine, whose database contains public records and internet data for over 230 million people, and is growing every day. The information it collects about specific individuals includes real name, age, sex, physical address, e-mail address, online aliases, photos, blogs, personal profiles on popular websites, interests, schools, work history, etc.—and is packaged in individual profiles about each person. PeekYou searches and indexes people just as Google does with websites. PeekYou's deep data is a unique resource through which businesses can acquire knowledge about their current and potential customers and thus execute highly targeted ad campaigns. The idea behind the database began in April 2006: the website was released a few months later in stealth mode, and now ranks as a top 5,000 web destination.