Unicast Promotes Bryan Hjelm Into New Vice President of Product and Marketing Role

Online Advertising Firm's Business Growth Leads to Further Expansion And New Product Developments

August 10, 2010 – Austin, TX - Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced the promotion of Bryan Hjelm to the position of Vice President of Product and Marketing. Hjelm previously served as Vice President of Marketing for Unicast, a position in which he led the company’s overall brand and marketing strategies, public relations and communications programs.

Due to continued business growth and the resulting need for increased leadership and focus on product and technology solutions, Hjelm has now been appointed to oversee the Product organization in addition to his Marketing responsibilities. Working closely with Engineering resources, Hjelm will manage Unicast’s product and technology strategy, including roadmap prioritization for both internal and client facing initiatives. Furthermore, Hjelm will lead efforts to analyze and assess market trends to recommend forward looking strategies to meet both business and client needs as well as driving company innovation.

“It’s an exciting time at Unicast as we continue to grow and increase our focus on product development and technological advancements that will help to define the future of online advertising,” said Hjelm. “The rich media and video advertising industry is an incredibly fast-paced and dynamic space to be in right now, and Unicast is uniquely positioned to use our technology to drive innovative solutions for all of our publisher, agency and marketer clients.”

Hjelm’s diverse product, marketing and management background includes Fortune 500 corporate experience in product management, interactive marketing and advertising strategy, demand generation and e-commerce.  Prior to Unicast, he served as a Group Account Director at Springbox, an Austin based interactive agency.  At Springbox, Hjelm helped shape online strategies for brands such as Dell, Callaway Golf, NASCAR and LG.  Formerly a marketing and product manager for Dell’s Home and Small Business group, Hjelm managed significant e-commerce and global online marketing initiatives for Dell.com. He started his career in technology as a consultant with PricewaterhouseCoopers where he focused on CRM solutions.

 

About Unicast

Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media. For more information, visit www.unicast.com.

Unicast is part of the DG FastChannel’s family of companies. DG FastChannel (NASDAQ: DGIT) is a leading provider of digital media services to the advertising, entertainment and broadcast industries.