Marketing Expert to Show How B2B Companies Use Social Media Communications to Reach Goals at IABC Dallas Luncheon on Sept. 13

August 30, 2011; 09:34 AM

DALLAS, Aug 30, 2011 (BUSINESS WIRE) -- Andrea M. Riffle, vice president of marketing at Everest Group, will present case studies outlining how business-to-business companies are gaining benefits through social media campaigns at the Sept. 13 luncheon program of the International Association of Business Communicator's Dallas chapter.

Although there are many examples of how business-to-consumer companies have adapted new media to their marketing and communications strategy, B2B companies have lagged behind. Riffle's presentation focuses on how to structure a social media strategy in the B2B environment, including setting goals, managing and measuring, and sustaining a campaign.

"As Andrea puts it, consumer marketers shouldn't get to have all the fun with social media," said Melissa Anderson, 2011 programs director, IABC Dallas. "Dallas has a plethora of companies that market to other companies, but social media for B2B marketing has been slower to get in the game. This is an opportunity for those either doing social media in the B2B space or thinking about it to hear best practices and learn how to get started."

With more than 20 years experience in marketing communications and branding campaigns, Riffle has served in senior-level positions with a variety of B2B firms. In her current position with Everest Group, a leading consulting and research firm focusing on global services, Riffle manages branding, communications, and marketing strategy. She has a master of arts from the University of Miami, a bachelor of arts from Florida International University, and a bachelor of science in journalism/telecommunications from the University of Florida.

Attendees must register for this event, which begins at 11:15 a.m. and ends at 1 p.m. at Maggiano's Little Italy in Plano. Registration information is available at the IABC Dallas website. Discounts are available for members, students, and early registration. Walk-ups are not permitted. Registration closes Sept. 8.

September is also Membership Month for the IABC Dallas chapter. New or lapsed members who join in September can save the application fee. See details at http://www.iabcdallas.com .

Twitter Pitch: Should #B2B use #socialmedia? Find out at #IABCDallas with @AndreaMRiffle from @EverestGroup on Sept. 13. http://bit.ly/qho9ek

Links: IABC Dallas: http://www.iabcdallas.com IABC: http://www.iabc.com Everest Group: http://www.everestgrp.com/ Maggiano's Little Italy: http://www.maggianos.com/EN/Willow-Bend_Plano_TX/Pages/LocationLanding.aspx

IABC is a worldwide professional organization of more than 15,000 communicators. Membership benefits include accreditation and professional development opportunities, access to leading-edge research and publications, and networking in local, regional, national, and international venues. IABC Dallas is one of the top 10 chapters. The chapter serves more than 300 members representing corporations, agencies, and professional services, as well as government, association, not-for-profit and entrepreneurial organizations. IABC Dallas offers a range of resources and networking opportunities, including regular professional development meetings, workshops and seminars, member newsletters, awards programs and job placement resources. IABC Dallas can trace its roots to 1942, when it was known as the Southwestern Association of Industrial Editors. For more information, visit http://www.iabcdallas.com .

SOURCE: IABC Dallas

IABC Dallas Catherine Mitchell, 972-979-0621 catherine@catherineonline.com