Washington Twp., NJ (PRWEB) - The incredibly volatile industry of social media is known to turn on a dime. With new iterations, site modifications, and service offerings, it can be very intimidating for the common small business owner to understand fact from fiction.
However, solace does exist. The marketing experts at Graphic D-Signs, Inc. make a point to educate small business owners in all aspects of marketing. When it comes to social media, the agency's team has some informed predictions for just what way the industry appears to be going.
First, paid advertising through social media will become much more of a necessity. Major sites like Facebook and Twitter are leading the charge with sponsored posts, advertisements paid on a cost-per-click or cost-per-impression model. As adoption of these methods increases amongst big business players, competition for ranking organically will become difficult to the point of an obsolete practice.
Secondly, image-centric content will become a need-to-have, and video content will continue to drive traffic to company sites and services that can best portray their brand online.
Thirdly, the need for impactful and strategic branding will become a fundamental necessity. Companies who refuse to rebrand and fully integrate across the media mix will instantly be beaten by their competition who does implement this practice. Regardless of legislative mandates that afford more spending on infrastructure and brand identity, small business owners will suffer on an even grander scale if they cannot adjust to the new playing field of business.
Graphic D-Signs, Inc. is the leading marketing agency for small businesses in the nation. For over 18 years, the agency has been creating the very best in small business branding and marketing materials for organizations across the nation. Based in New Jersey, Graphic D-Signs, Inc. is a full-service agency with services for logo, website, print and digital design.