RepEquity Develops New Adobe Analytics for WordPress Plugin

WASHINGTON--(BUSINESS WIRE)--RepEquity, an industry-leading online brand management company, announced today the release of its new analytics plugin, Adobe Analytics for WordPress. Adobe Analytics for WordPress makes it easier to integrate custom Adobe Analytics metrics into WordPress-powered websites. Today, WordPress supports nearly 75 million websites worldwide.

“Analytics play a critical role across all our digital solutions and we believe this showcases our capabilities in analytics to a global user base”

Adobe Analytics for WordPress provides a highly customizable tool for PageCode management. The plugin places default PageCode values site-wide and allows for page-level and post-level custom values. Support is provided for all tracking variables including props, eVars and events. The plugin also provides several shortcodes to support breadcrumbs, categories, page types and other variable values. Adobe Analytics for WordPress was created in response to the need for better support of custom variables, and is best suited for those familiar with the analytics platform.

“Analytics play a critical role across all our digital solutions and we believe this showcases our capabilities in analytics to a global user base,” said RepEquity CEO and founder, Tripp Donnelly. “This new Adobe Analytics plugin for WordPress will ensure that every WordPress user has the ability to shape analytics metrics for granular customization.”

Within the Adobe Marketing Cloud, Adobe Analytics helps create a holistic view for companies by turning customer interactions into actionable insights. RepEquity will provide support and regular maintenance for the plugin, and plans to roll out additional features. Adobe Analytics for WordPress is available for free in the WordPress.org plugin directory.

For more information, visit http://wordpress.org/support/view/plugin-reviews/adobe-analytics

About RepEquity

RepEquity delivers digital strategies and business solutions that transform the way brands are defined, connected and protected. RepEquity serves some of the most recognized brands and leaders in entertainment, finance, retail, real estate, energy, trade associations and non-profit organizations. The company specializes in brand engagement and brand protection services that include online reputation management (ORM), search engine optimization (SEO) and marketing (SEM), social media management, and Mobile/Web/Application development. For more information, visit www.RepEquity.com.