MarketShare to Host Webinar on Next Evolution of Marketing Analytics

LOS ANGELES--(BUSINESS WIRE)--Leading analytics technology company MarketShare will host a free webinar for marketing professionals, Are You Ready for the Next Evolution of Marketing Analytics? on Wednesday, September 24th at 9am PST. The webinar, with speakers from Forrester Research and Hilton Worldwide, will focus on what companies must consider to keep up with the evolving attribution market.

Participants will gain a deeper understanding of:

• How integrating data, attribution and programmatic buying liberates marketers from the media planning cycle.
• How optimization is replacing planning as the critical component of marketing operations.
• How Hilton Worldwide deploys the latest in marketing analytics—to deliver results that exceed goals, and satisfy the C-suite.

The webinar will feature Jim Nail, Principal Analyst, Forrester Research and Martin Stolfa, VP of Commercial Services Analytics, Hilton Worldwide. Nail will explore how the explosion of marketing channels, programmatic buying, and predictive analytics are dramatically changing media mix modeling, cross-channel attribution, and the path from marketing investments to revenue. Stolfa will follow with a deeper dive into Hilton’s analytics program, describing the methods and attribution tools that help guide Hilton’s marketing decisions, generate ROI, and contribute to Hilton’s marketing success.

“Advances in establishing true attribution, the rapid adoption of cloud-based software, and increasingly sophisticated analytic methods have transformed the marketing industry over the past few years,” said Wes Nichols, CEO, MarketShare. “We’re honored to have these experts join us to guide marketers in understanding both the new analytics opportunity, and the value in driving incremental revenue through better analytics."

To attend the webinar, register now at http://marketshare.com/webinar.

About MarketShare

MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. We help direct over $100 billion in marketing investments for clients in 45 countries and are widely considered the market leader. For more information visit www.MarketShare.com