(January 22nd, 2014. Tel Aviv, Israel) – Moment.me, a leading provider of social media marketing solutions, today announced they have crossed the 10 million mark in business leads generated for clients using their social media marketing tool ‘Leads’ to run campaigns to drive specific business goals. The platform is already being used by businesses as diverse as hotel and restaurant chains, mobile carriers, tourism companies, independent designers, indie bands, and sports websites.
“The diversity of our client base is a testament to the value and utility of Leads, and to the fact that people respond positively to personal interaction from brands and business owners on social media” said Dovev Goldstein CEO of Moment.me. “Leads gives them a way to run those kinds of interactions at scale, to increase their exposure with a relevant audience they can then convert into fans, followers, or customers.”
Launched officially in December 2014, Leads is a next-generation marketing platform for customer engagement that helps businesses use social media to generate real business leads. Using Leads, businesses can access a detailed list of target social media users posting content that is relevant to their business, sorted by their reach, influence and followers. Businesses can then use Leads’ intuitive offer screen to hyper-target each user with specific offers that reflect their particular business goal, whether that is social commerce, increased traffic, or expanding their social media following.
Restaurant owners, for example, can pick out regular customers who have shared a photo of a dish, and offer them free drinks if they bring friends next time. Music artists can approach the audience who shared videos from their concert. Boutique hotels can offer happy hour specials in response to tweets posted from their lobbies, and retail boutiques can offer discounts to shoppers posting about their new outfit purchase. The tool can also be used by publishers looking to increase traffic to their sites. Beyond posting new content every day, publishers using Leads can reach out to potential new readers suggesting content they might find interesting.
Using Leads, businesses can use hypertargeting to build a direct relationship with individual customers, improving on the conversion rates of less targeted outreach efforts like online advertising, remarketing, or even Facebook campaigns.
About Moment.me
Moment.me provides comprehensive social media solutions for businesses, giving them the ability to use the social media conversation going on around their business as a tool for effective lead generation. Leads assists businesses in turning the content created by their customers into new revenue streams, giving them a way to easily monitor and participate in the social media conversation going on around their location. By giving business owners a tool to index their community of customers with detailed and intuitive analytics, Leads turns social media into a real resource for generating new revenue. Launched in 2012 and led by veterans of the Israeli startup scene, Dovev Goldstein, Eilon Tirosh, Ronny Elkayam and Boaz Adato, Moment.me has received funding from Blumberg Capital, Singtel Inov8 and Titanium Ventures.
Moment.me can be found at www.moment.me