"I oftentimes add posts on Instagram to help boost my YouTube videos. Having this more formalized on Grapevine is awesome,” said beauty, fashion, lifestyle and travel influencer Alex Centomo, who boasts nearly 500,000 YouTube subscribers and close to a million Instagram followers. “I think more brands should be using both YouTube and Instagram together – it's a great combination for maximizing results online.”
The new Instagram capability is now available to all brand partners on the Grapevine platform. Brands can select to work with creators for YouTube only, Instagram only, or a combination of both for maximum results. Similar to the way Grapevine’s YouTube creator network works, brands can easily search Instagram creators through the easy-to-use Browse Creators tool. Instagram stats such as followers, number of posts, average likes and average comments are displayed within each creator's profile.
"We've used Grapevine to connect with YouTube creators to help promote Wantable to new and different audiences,” said Terressa Dotson, senior ecommerce marketer at Wantable, a personal styling service that sends handpicked makeup, accessories and apparel to its subscribers. “We've utilized the Instagram feature on existing campaigns as an addition to the videos and have seen amazing quality photos come out to repost on our channels. We're excited about Grapevine's addition of Instagram so we can continue to work with our existing team of creators on other social media platforms. For the future we are looking forward to launching Instagram-only campaigns to expand our influencer base."
Grapevine's platform helps brand marketers identify and collaborate with up-and-coming social creators to reach and engage their target audiences. Brands and agencies can submit a creative brief directly from the Grapevine dashboard and receive unique pitches from creators. Everything is managed within the platform to make influencer marketing programs simple, scalable and transparent. With the addition of Instagram, brands can extend their reach beyond YouTube for more powerful and effective campaigns that drive sales.
"Previously, we've worked with celebrities exclusively to promote BlowPro. Now with Grapevine, we're able to expand upon this and incorporate social media influencers into this strategy via YouTube and Instagram,” said Silvia Aviles, graphic designer at BlowPro. “It's been great expanding our reach via content creators with a dedicated audience that fits our target consumer and combine YouTube videos with posts on Instagram to amplify the success of our campaigns. We plan to continue using this on a monthly basis as our sole platform for connecting with influencers."
“Instagram creators have incredible influence and are already referring shoppers to their favorite brands and products,” said Brendan Lattrell, co-founder and CEO of Grapevine. “With more than 500 million monthly active users, it is the perfect platform for brands looking to introduce their brand to targeted audiences in an authentic way, and to supplement their video campaigns with photo content.”
If you are an Instagram creator with more than 5,000 followers and are interested in getting sponsored, you can apply to be part of the Grapevine network here.
About Grapevine
Grapevine connects consumer brands with the world's best creators through the industry’s most comprehensive and reliable influencer marketing platform. The powerful combination of Grapevine’s proprietary data and creator relationships empowers brands to execute measurable programs at scale. The Grapevine platform helps hundreds of brands partner with its network of more than 60,000 YouTube and Instagram creators for unique sponsorship opportunities. For more information, visit www.grapevinelogic.com, connect with us on LinkedIn, and follow us on Facebook, Twitter and Instagram. #GetSponsored
Contacts
fama PR
Keri Bertolino, 617-986-5007
grapevine@famapr.com