As Google and Amazon Prepare for The Holiday Sales War, ROI Revolution Recommends Hands-On Strategies for Ecommerce Retailers To Win Big

RALEIGH, N.C.--(BUSINESS WIRE)--According to ROI Revolution data, mobile Google Shopping ads now comprise over a quarter of ecommerce marketing budgets on Google. To strengthen their holiday position, Google continues expanding the relevance and reach of Shopping ads. They’ve even forced a major update to their default conversion tracking model which will yield additional ecommerce ad investment.

Amazon, for their part, enters holiday 2016 from a formidable position, with incredible mobile sales volume and their quickly-expanding Sponsored Products platform.

Although Google Shopping and Amazon Sponsored Products bear similarities, ROI Revolution Marketplace Strategy Manager, Andrew Reagan, corrects the misconception that there’s an easy transfer between Google and Amazon success. Reagan states, “The weakest link in your overall marketplace strategy will cripple campaign effectiveness, which is why we always take a deeply integrated approach with Amazon.”

Yes, successful advertising on Amazon certainly involves smart targeting and ROI considerations, but also entails a hybrid of additional considerations such as search engine optimization, listing management, and even business factors such as customer service and shipping reliability.

Marketplace analysts at ROI Revolution have fine-tuned their strategies with Amazon Sponsored Products campaigns to propel their Marketplace clients to win the coveted “Buy Box” sale more often… even ahead of Amazon itself.

Technology is imperative to such wins, yet ROI Revolution believes technology functions best within the hands of an in-the-trenches campaign strategist. The advantage of this approach to Google and Amazon campaigns is borne out in the results: between Thanksgiving and Cyber Monday 2015, ROI Revolution clients achieved an average 65% year-over-year revenue growth in search marketing, 4x above the industry average!

The industry has also validated this unique agency approach. ROI Revolution was recently announced by trade publication Internet Retailer as a 2017 Leading Vendor to the Top 1,000 online retailers for both Search Engine Marketing and Marketplace Management, categories from which the majority of Holiday 2016 ecommerce revenue will flow.

About ROI Revolution, Inc.

ROI Revolution is an ecommerce digital marketing agency providing expert full-service management of marketplaces, paid search, online shopping, social media advertising, and search engine optimization. Employing a unique combination of hands-on expertise and proprietary technology, ROI Revolution manages digital campaigns for 290+ ecommerce clients, including Perry Ellis, HydroFlask, Peter Millar, Plow & Hearth, and Kenneth Cole.