Orange Label Launches Orange Social

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--In response to overwhelming demand for strategic and creative digital services, Orange Label has launched Orange Social, a two-pronged marketing service that tackles both social media strategy and implementation. Catering to a breadth of industries, Orange Social ensures digital marketing plans stay relevant and profitable with an ever-evolving list of services. “Orange Social is our social media brand strategy and execution program designed to achieve key marketing goals. The program is a result of the industry’s evolution to a more digital savvy space and in response to what our clients are demanding,” said Orange Label Account Strategist Michelle Regrut.

Orange Social is comprised of two components – Strategy Development and Implementation. Strategy Development is an extensive research and development process that allows Orange Label to close the gap between where brands are and where they want to be. Strategy Development provides insight into a brand’s positioning in its respective markets, its current social footprint and the digital competitive landscape, resulting in an immediately actionable social media plan based on the brand’s organizational goals. The Strategy Development portion of Orange Social is fully customizable, depending on the client’s needs. Packages include services such as social brand voice and personality development, content creation and competitive analyses.

Once the Strategic Development plan has been determined, clients move into the next phase of Orange Social – Implementation. Designed to make social media management as effective and efficient as possible, Implementation accounts for real-time monitoring of customer responses and engagement, and ongoing content development for various platforms.

To learn more about Orange Social and Orange Label’s full list of capabilities, visit www.orangelabeladvertising.com.

ABOUT ORANGE LABEL

As a full-service strategic marketing agency, Orange Label provides support for all clients by focusing on brand, strategy, design, and media. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties, including B2B, Healthcare, Education and Retail. Key current clients include Chapman University, Greenwell Farms and Kahoots Feed and Pet Stores. The agency principals are Wes Phillips, Rochelle Reiter and Debbie Nagel. Key Orange Label differentiators include its ‘Orange Exploration™’ fact-finding approach, powerful ‘View from the Field™’ research technique and ‘The Juice,’ a different-and-better client branding method. For more information about Orange Label, visit www.orangelabeladvertising.com.