Version 2.0 Communications Releases Social Media Guide

“A sound social strategy is critical to any successful PR program as it represents a fantastic opportunity to establish and maintain a direct channel to key audiences”

Social media has revolutionized the way people communicate in the 21st century, and its rise in popularity represents an amazing opportunity for organizations looking to make genuine connections with their stakeholders and build credibility. With billions of users across the world, social media -- when effectively managed and leveraged -- is one of the most high-impact marketing initiatives an organization can employ.

"A sound social strategy is critical to any successful PR program as it represents a fantastic opportunity to establish and maintain a direct channel to key audiences," said Maura FitzGerald, founder and partner of Version 2.0 Communications. "Whether you're new to social media or a veteran user, we hope you'll use this eBook as a resource for finding and engaging with the right audiences across the social landscape."

The eBook outlines the unique characteristics of five popular channels -- Twitter, Facebook, Snapchat, Instagram and LinkedIn -- and explores the strategies that work best for each. The eBook also includes general tips for building and maintaining a presence to drive engagement, including consistently sharing updates, measuring your success and much more.

Like any communications initiative, a social program must start with powerful and engaging content. Version 2.0's social media eBook comes on the heels of the launch of the agency’s content practice, a service that provides integrated content capabilities for businesses.

For more details or to download the eBook, please visit: http://www.v2comms.com/our-work/highlights/.

About Version 2.0 Communications

Version 2.0 Communications is a public relations and digital communications agency recognized as the smart choice for disruptors worldwide that must navigate a new era of communications to create or lead markets. Our skilled professionals leverage their years of experience, influencer relationships and innovative, creative and effective communications programs to achieve results that dominate in their markets. Version 2.0 works with a broad spectrum of clients from large consumer brands to professional services organizations and technology innovators. Our global reach allows us to design, manage and implement coordinated communications programs that are designed to deliver the greatest impact. For more information, visit http://www.v2comms.com/ and follow the company on Twitter @v2comms.