TRIBECA, N.Y. - /PRNewswire-iReach/ -- Branding is important for both companies and the individuals who run them to establish credibility and authority in a given industry, which is why fishbat, a leading Internet marketing company, highlights 4 SEO tips for developing your personal brand.
Improving one's personal brand will also help to improve business. Promoting the individual helps to lend credibility to social outreach efforts and provides more avenues for people to find brands and the people who operate them. These 4 tips serve as a sound foundation for personal branding:
- Apply SEO techniques to rank higher in search engines. The higher an individual ranks in search engines, the more likely users are to find him or her. Employ SEO techniques, such as adding targeted keywords to posts, content titles, bio-pages, headshots and any other optimizable elements. Encourage reviews and testimonials regarding previous work or skill-sets to prompt web crawls, and maintain inbound links to add perceived value and drive traffic.
- Be an active participant. Publishing content, participating in group discussions on professional networks, and being consistent with all social outreach efforts will provide greater exposure online. Ultimately, active participation will boost SEO by promoting sharability, providing both increased frequency and reach for online impressions.
- Create profiles across various social media platforms. Don't miss out on any exposure by utilizing the variety of social media platforms on the web. Creating profiles on all major social platforms will promote more social sharing. Take advantage of an array of publishing platforms and provide additional opportunities to optimize for SEO. Put time and effort into creating powerful, and SEO optimized, bio-pages across all possible platforms for increased searchability.
- Monitor mentions for reputation management. It's important to monitor social mentions to be able to react to negative reviews or other harmful content, as well as responding to positive feedback. Being on top of social mentions will help to reassure viewers by responding with positivity and resolution-focused responses to negative feedback. It will also enable individuals to understand any reputation management steps that may need to be taken to counter any bad publicity. Actively addressing mentions prompts web crawling and assists with SEO rankings.
About fishbat
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com