Reaction Commerce Releases Breakthrough Platform for Developers, Retailers and Brands
First Completely Open and Real-Time Platform Addresses Commerce’s Biggest Challenges
March 20, 2017; 11:51 AM
LAS VEGAS & SANTA MONICA (PRWEB) March 20, 2017 - Today, Reaction Commerce announced the general availability (GA) release of its breakthrough, real-time and completely open source commerce platform, designed to build, run and scale modern digital stores at Shoptalk. Offering the simplicity that businesses expect, along with the reliability, customization and scalability that larger retailers and brands require, Reaction Commerce enables designers, developers and entrepreneurs to create transformative ecommerce experiences.
“Ecommerce technology is still in the first inning and has a long way to go—we know because our team has spent decades building shops on platforms that we outgrew or broke altogether,” said Sara Hicks, co-founder and CEO of Reaction Commerce. “We’ve spent the past few years honing Reaction Commerce and turning it into a platform that both evolves with the industry and inspires further change. After more than 14,000 signups for our alpha and beta versions, we’re excited to share our much anticipated general availability release with the world.”
All of today’s market-leading commerce platforms were introduced before the first iPhone launched, and since that time, the ways that consumers shop and the technologies that developers use to build have dramatically changed. Retailers have struggled with legacy systems that are not able to keep up with the pace of technological evolution and, in fact, more than 70 percent say that they are looking to switch ecommerce platforms in the next two years.
Gartner estimates that the digital commerce platform market will continue to grow, with a forecast compound annual growth rate of over 15 percent from 2015 through 2020, which includes revenue from SaaS, licenses and maintenance, according to Gartner’s May 2016 “The Gartner Digital Commerce Vendor Guide, 2016” report. At the same time, there’s a dearth of developer talent willing or available to build for these outdated systems, increasing staffing costs and slowing growth. More than 50 percent of retailers identify developing and managing digital talent as a top-five business challenge.
Reaction Commerce is fast, scalable and the only platform that is real-time reactive. This means that it is the only platform with the ability to see all shop changes in real time on all browsers or native apps, without page reloads or app updates. Some of the platform’s features include:
-Catalog and variant management
The Reaction Commerce Community
Pricing and Availability
About Reaction Commerce
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