Types in Logo Design

Logo Design

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by Harris Jhosta
January 04, 2006

Harris Jhosta

Harris Jhosta is holding the market experience of IT industry and immense business solutions for about 2 decades now. His vast experience in the related field gave him the acclamation and renownship in many sectors of business. Harris has also been involved in providing educatinal services in form of various seminars and lectures, in many well renowned universties. Presently carrying a research on the evolution of business performance by the advent of Information Technology Ciphers in the state university of california.

Harris Jhosta has written 1 articles for PromotionWorld.

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Text-Based Logo Design
The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its company logo design can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when:
•   You are a startup enterprise or small business with limited funds.
•   Your name is reasonably distinctive but not (yet) a household word.
•   You need an emblem on a product, but want more than just a symbol.

Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.