Testimonials To Boost Sales	Visited: 1804 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Lynne Saarte October 26, 2007

Testimonials, if you can get them, are one of the most effective boosters that you can add to your flyer printing project that actually work. It is a fact - proven and tested – that testimonials do improve sales and generate more leads than any other technique in your flyer printing campaign.

That is why they are often used by infomercials, tv ads, newspaper ads, brochure printing projects, catalog printing pieces, posters, and even marketing websites. They create an image of credibility and stability that is needed to encourage sales in your prospective clients.

But are all the testimonials we read real or not? Most would stake their lives that the testimonials in their flyer printing project are real. But believe me, most may not be genuine at all for the simple fact that testimonials are not that easy to get.

If you think about it, most unsolicited testimonials are rare and difficult to find. In fact, studies show that 95% of unsolicited testimonials are well solicited. Do you think that it is common for most people to go out of their way to let the manufacturers know when they’ve done something excellent for their clients? I don’t think so.

I’ll say it again – it’s not easy to get testimonials for your flyer printing project, more so unsolicited ones. The best way to do it is to include a survey within your flyer printing project to get ideas and reactions to your business. To do this, you can follow these techniques:

1 – Offer something in return.

In every survey participation, offer your prospective clients with an incentive or a special gift to encourage them to complete your survey form. If you don’t, more than likely that your survey form will be ignored, or worse, considered junk and thrown in the garbage bin. And remember: the better the incentive, the more encouraged your target clients will be to do what you want.

2 – Offer valuable information.

Valuable information is what gets your flyer printing project a keeper. Whenever you need a testimonial or a survey answered, you can always include the offer in your flyer printing project along with how to take your product survey.

3 – Make it easy for your target clients to complete your survey.

It doesn’t do you any good to provide your target clients with a survey form that looks like it’s meant for PhD holders or those who are in the high IQ club. Take your product survey and make it as simple as possible. If you don’t, you’ll most likely get your survey form pitched in the trash can.

4 – Create an “autoresponder” series in every product sale.

Whenever you make a sale, always include an autoresponder where you can test your buyer’s reaction to your product.

Think about it. Testimonials are a great way to boost confidence in your flyer printing project - if you can actually get them. Use some of these techniques to help you get the testimonials you need – not just fabricated ones but real testimonials to generate new leads and boost your return of investments.