Get Traffic Quickly and Cheaply: 6 Tips |  | Visited: 2877 |
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| | by Jonathan Gray March 04, 2003 |
| Jonathan Gray |
About
the Author:
Jonathan
Gray has been helping people succeed in small home businesses
for over three years. To discover some powerful tips and strategies
that can help you promote your website quickly and cheaply, go to
http://www.businessrich.com
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| Jonathan Gray
has written 12 articles for PromotionWorld. |
| View all articles by Jonathan Gray... |
I'm
embarrassed.
I tried
three "sure" ways to get traffic to my site. And failed
each time.
Firstly, I placed free classified ads.
A newbie, short on cash, I spent hours writing short,
catchy ads. Submitted them. And waited for the money to pour in!
A week later, I rang my webmaster. "How did
it go?" I asked excitedly.
" Pitiful," he replied.
Then I saw an ad promising "10,000 Visitors
Guaranteed!" So I grabbed the offer... waited... and fizzled.
After that I tried a mass mailing to "safe
lists". And would you believe, I flopped again!
What was wrong? Well, finally I learned this secret:
I needed to TARGET my market. Focus on the small market niche who
would be interested in my product.
And suddenly it worked... like magic!
Here are six methods that got results:
1. Pay-per-click
search engines
These CAN get you visitors and sales. But remember
this:
(a) Target your keywords carefully;
(b) Make your headline as specific as possible. For example, $19.95
e-book shows how to..." etc, will ward off non-buyers, attract
buyers - and thus minimise your costs.
2.
Your own affiliate programme
Should you have one? Definitely. But first you need
to:
(a) have a proven sales letter;
(b) set strict guidelines for your associates;
(c) be sure you can handle up to 100 orders in a short time;
(d) automate tracking of orders and commissions. This will
save you BIG headaches.
3. Joint
ventures
Here is a winner. Why not find other sites and ezines
that serve your target market? You have the product. They have the
list. Offer to split with them 50/50 if they send a letter of endorsement
to their customer list. Believe me, this is powerful!
4. Ezine
ads
Also, ezine ads are still very effective, because
you reach a targeted audience. An ad at the top of an ezine might
cost up to $275, but can produce a response rate of 3 to 5%.
5. Writing
ezine articles
Did you know that the most published articles are
"tips" to help readers? Also in high demand are "How
to" articles of 300 to 500 words.
Are you feeling STUCK? Feel like you can't write?
Just try a simple conversational style. Small words! It works!
Tell your own experience. Maybe you've learned how
to deal with spam... or how to choose a web host... or to build
a better site. Share your tips!
6. News
releases
I know a guy who got 12,000 new ezine subscribers
in just one week. How? He used this service:
http://www.xpresspress.com
First he jumped onto a current news item. Backed
it with a convincing fact from a credible source. Quoted himself
- which allowed him to sneak in his company and product. Then he
gave tips to solve the problem - plus his website for additional
tips.
Any one of these methods could catapult you to success!
So go for it!
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