Your Nickel's Worth	Visited: 2005 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Ron McCluskey January 21, 2003

Probably the easiest place to get your feet wet with cost per click advertising is with Google Adwords. Here you can advertise to your hearts content and only pay when someone actually clicks on your link.

So, why would you pay for clicks in the first place? Here are some of the best reasons:
--->You can get HIGHLY TARGETED traffic --->It is a lot faster than waiting for your site to get listed by search engines --->You can limit what you want to spend --->You can make money without a website.

Highly Targeted. Here is how it works. You can pick the keywords (and keyphrases) that the search engine user will type in. When they do, your ad will be shown. Once your advertisement is shown, you have the ability to turn away some of the people who see your ad.

So, why would you want to turn anyone away? Remember, you are PAYING for this type of traffic. So, more is not better. Quality is better. You want people to come to your website that are in the mood to get what you are offering. You want them to be willing to pay what you are asking for your offer. So you might want to put together something like this (an actual advertisement that I have used):

Complete Website Security
Can't Read Links, Copy Screen
Not Even Print - Just $49.95
www.netloot.com

Notice what I have done here. I picked a list of keywords and phrases that are associated with my offer (website security and link protection). I have made the advertisement explain what the software does (as much as possible with the limited words that I have. And, I have listed the price. This way, hopefully, just the people already willing to pay $49.95 for that service will click.

In this way, you get a little traffic, but you get the traffic that will be willing to pay for that offer. And, they will be the ones looking for exactly what you are offering.

Faster. The pay per click service that I would recommend you start with is Google's Adwords. The nice thing about this is that you will actually start getting clicks from this service within 24 hours of setting up your account. In the online world, that is the fastest traffic around!

Spending Limit. There are two ways that your spending will be limited. First, you can put a spending limit on your advertisement. This can be as low as $5 per day. But, you will probably not be spending nearly this much. The reason? By putting your price in the advertisement, you will not be getting many clickthroughs.

There is an option for bidding higher than 5 cents per click. Once you are more experienced with the pay per click game, you may be willing to spend more than that. The reason that you would spend more - you get your advertisement placed higher on the webpage. And, you will have your advertisement seen more often.

So, once you have figured out that you are making $2.50 per click (it could happen), then, you might want to spend as much as one dollar per click. This would then increase your traffic. You would have a profit of $1.50 per click. This is where you can start to play with the numbers and see what is making you the most profit PER DAY. That is where the real value comes in. Money without a website. You can profit from the internet without a website. Now, definitely, you will eventually want a website and a mailing list. But, if you are just getting started, you might want to try this game.

First, you will want to find an affiliate. This is someone who will pay you every time that you send someone to them and they make a sale because of it. That is the very reason that I put up the advertisement that I showed you before. When people come to http://www.netloot.com/af/lock.htm they will see my
webpage that shows what this product does and how easy it is to use. The when people go there, and buy something, I get 50% of the sale price. You can do the same thing with any affiliate. All you need is an address to send your clicks to. Then, when they make a purchase, you get income. And, after all, isn't that what we are doing here?

Until next time

PS Here is the link you need for adwords:
http://adwords.google.com