Review:

Win The Website Wars, by Harold Gregg Jr. & Banning K Larry

Webmarketing Secrets

by Joshua Reimer

September 06, 1999

This marketing book is available in two forms- Ebook ($47) and printed ($97). I reviewed the Ebook version, which probably didn't help. My initial impression was, "this is going to be a long read". I really don't like reading long documents on the computer, as it can be quite a strain after a while. I usually end up skimming.

However, I became much more interested in reading on after going through the introduction. The thing I appreciated most was the absence of the usual hype such as promises that go something like, "We will show you how to create a money machine that pays you over $1,000 a day!", or some of the other incredible claims many of the other marketing courses make. The writers admit that "very few sites are producing a profit" on the internet, but that this book was produced to help steer online marketers in the right direction.

Another thing that made me happy was reading the introduction and reading the note from the authors saying that "there are many other, and more effective, methods available to you" in regards to search engines. It made me happy, that is, till I reached the main contents page. Seems these people don't believe what they say themselves... approximately 70% of the tutorial is taken up with information on the search engines. If the other methods are so important, why don't they spend more time talking about them?

However, noting from the email that I get myself, search engines are a common source of confusion for those new to the online world, so they were probably wise to include so much information. The tips on the subject were helpful and extremely in depth. I just would have liked to see more on other subjects, as there were many important aspects of website promotion that they didn't even mention.

Some of the other subjects covered by this book were building your website's community, linking strategies, and the tracking of your website's visitors. There were also a few case studies of other websites.

In conclusion, if you are looking for an excellent and very in depth tutorial on the search engines, this is the course for you. However, if you are looking for a well rounded course that covers the wider spectrum of website promotion, you will be very disappointed. Search engines are only the tip of the iceberg, and should be just one small part of your larger marketing strategy.

More information: http://www.websitesecrets.com

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