Novel strategies of SEO for Novel Google	Visited: 1076 5.0/5.0 (2 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Prabhjot Kaur June 13, 2006

Nowadays maximum business works through the internet. And the Maximum business is relying on the internet. But after the latest Google update the business was greatly affected by it. It was astonishing for the entire SEO community.

After analyzing the effects of the Google Updates over the sites it was found that there are few regions that have impacted the way sites rank and how an SEO needs to move toward and concentrate on the different workings. The major areas that have been affected with this update are:

• The web pages history of the site

• The appearance of the back links are reckoned

• The Content of the Site & its composition

Specifically, the way of everything that is calculated about your site has completely changed and if we take into consideration to what has changed in every aspect we'll quickly see how to optimize a site.

The web pages history of the site

For the good ranking of your site the history of the website plays an important role. Because it shows longevity of the site on the net and thus it increases the chances of the site to rank in a much better manner. Additionally, the longer a specific internal page has been live the better it will rank for additional phrases. Initially for the optimization of the site it is not at all important to target to aim an aim an extremely competitive phrase with an expectation of attaining a place in the google. Instead of aiming highly competitive phrase go for the secondary and less competitive phrase that contain the primary phrase and optimize for that. This will help in achieving Rankings in the Google and thus if your site Ranks well it will gain the History automatically.

The appearance of the back links are reckoned

Before the update the major criteria for the higher ranking was to get maximum back links. But this criterion has changed. The link building today won't create any substantial effect on your Google rankings until the links are there for the longer period of time.

Furthermore, the relevancy of links to your site is still important however Google's ability to determine relevancy appears to have improved. Now the pages no longer need to consist of the similar keyword phrases to be relevant but rather have to be from related industries. For example, a link to an SEO site from a web design site would be considered relevant even though the keywords on the page are not specifically related to SEO. Nowadays Relevancy in the links are gaining strength.

The Content of the Site & its composition

The most favorable keyword density doesn't appear to have changed but rather appears to have declined in value altogether. Sites with lower keyword densities are starting to appear more often for phrases based more on their links than their content and also overall site relevancy. While the importance of a specific keyword density on a page has declined, this has been countered by an increasing importance of relevancy throughout the site. Internal links are hauling a solid influence in attaching relevancy to specific internal pages.

Conclusion

Whilst this update has become the cause of a terror in the midst of some SEO's it is clear to see what Google is looking to achieve with it. By placing significant influence on the age of domains and links they have reduced the effectiveness of buying multiple domains to links together (easier to buy one and spend your time promoting it) and it has also reduced the value of paid links in that the buyer will have to pay for the link for months before the full weight is assigned. In some cases this may cost hundreds or thousands of dollars simply waiting for the link to gain any real value.