The 5 quickest ways to get kicked out of the search engines Do this, and your site could be banned.	Visited: 778 4.8/5.0 (5 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Imran Zafar May 23, 2007

Even if you have been a good “white hat” marketer the site in question could be banned for some unintended practices. Whether the site is based on “white hat” or “black hat” marketing techniques some of the more common ways to find a site banned from a search engine include:

Ø Hidden text
Ø Advertising not related
Ø Loading keywords
Ø Multiple domains pointing to the same site

Hidden text
Hidden text is perhaps the most egregious form of cheating and one that the web crawlers will find eventually. In this form the text is often made to be the same color as the background of the page. The user then cannot see the text, making it unrelated to the content of the page. The worst part of this deception is that it is intended and a “black Hat” technique that is not even sort of nice.

Advertising not related
As with most aspects of a search engines crawl of a web page there is a certain expectation that the user is going to get something almost close to what they are seeking. In some instances a site will let advertisers place their ads even though they have no bearing upon the content of the site. This takes space and time away from the user and is considered a spam thing to do.

Loading keywords
The leading method of getting a high ranking is the placing of keywords within site text blocks. If the concentration of the keyword is correct a higher ranking is likely to occur. However, if the concentration is to high or the words do not have any particular relevance to the site or content they are in a site can be considered for banning. This particular infraction can be unintended but should be a consideration when the content is being written.

Google
These are the main threats to becoming banned, from Google’s perspective. If, however, the final word on the subject is to be found the Google site designed to report infractions may be the place to look. On this particular page the three infractions that are listed, just as examples, but telling nonetheless include:

Ø Hidden text
Ø Deceptive cloaking
Ø Doorway pages

It would likely be safe to say that these three practices are a place you do not want to go anywhere near.

When considering whether a site should be banned there is one common aspect that a majority of web crawlers take into account. How does the possible infraction relate to the intent of the site in question? In a majority of cases a site is obviously focusing its efforts on a set of particular information. The web crawler is using this set of information to gauge whether there is a consistency within the site. If there are inconsistent aspect of the site, intended or otherwise, it flags those inconsistencies as not following its criterion. If the end result of the analysis finds a set of inconsistencies or one or two particular inconsistencies the site can be banned.