5 Factors That Influence Your Website Sales!	Visited: 1241 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Kabir Bedi March 17, 2009

The success of online businesses, particularly web stores and e-commerce websites depend on the number of transactions and the amount of sales that happen on it. However, you make your business succeed on the World Wide Web, there is more you should do than seek to increase the website sales. In fact, you should have a thorough understanding of the several factors that influence your website sales.

Here are 5 important factors that directly influence the revenue and profits of your website. To increase your website sales, it is important you monitor them carefully.

Placement on SERP
One of the most influencing factors is the placement of the website i.e. its rank on the search engine results page (SERP). As per the search query that is entered, your website can be featured on the first, the second or even the 100th page depending on its relevancy for the search phrase. Here comes the role of search engine optimization (SEO). Search engine optimization identifies the key words and phrases and optimizes the website for the same. This improves the ranking of the website in the SERPs and potential customers will be able to locate your business more easily.

In fact, when your website appears in the top slots of the search engine results, more and more visitors will visit your website thus increasing the number of unique visitors. This enables your to further increase the sales and revenue for the website.

Impressions
Impressions refer to a single view of an online advertisement. The impression has a direct effect on the conversion rate of the website. The conversion rate of a website is the percentage of visitors who make a purchase on the website. Conversion reports tracks incoming visitor traffic from various sources like search engines, banner ads etc. and evaluate conversion rates. These reports can give you valuable insight into the performance of your ad campaigns and tell you what is working and what is not. This way you can know what hinders the browsing behavior of prospective customers and work to improvise the same.

Analysis of Click Stream
Click stream is the path taken by website visitors to browse from the initial point of entry to the conversion point. By analyzing the click stream, you can streamline the sales process for maximum efficiency. Click stream analysis not only helps you identify the incompetent points of your website but also helps you determine points where cross selling can be possible. You can thus correct the areas of failure of browsing experience and ensure that your website garners more sales and enhanced revenues.

Repeat Visitors
The repeat visitors or return visitors are a valuable asset to the website. It is testimony that the visitors are pleased with the products and services of the website and are visiting again for the same. However, key analysis if repeat visitors is essential for the success of the website. Determine if the customers returning to your website are purchasing anything or not. Track their browsing pathway and examine opportunities for cross selling.

Visitor Retention
This refers to the ability of the website to retain visitors i.e. the amount of time a visitors spends on the website. More the visitor retention time, better it is for the website. The more your visitors stay on your website, more likely are they to make a purchase. This means you need to improvise your website design to offer a rich user experience to the visitors.