9 Issues Stopping Website Owners From Search Engine Traffic & Success Some major problems can easily be avoided, that are all to often carelessly overlooked or not understood.	Visited: 1046 4.0/5.0 (1 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Joel mclaughlin May 19, 2009

When it comes to succeeding in the search engines, you must pin-point problem areas and eliminate them with lightning speed. Professional search engine optimization is a competition that doesn’t have room for errors, believe me!

1. Don’t fall for obtaining low quality links. Always research out the popularity of websites that you obtain links from, and avoid obtaining links from link farms.

2. Don’t obtain links using the same anchor text and description repeatedly in short bursts, that is a red flag to the search engines that you want to manipulate their well thought out algorithm.

3. Make sure you always have unique Meta and Title Tags for EVERY page. You need to understand that every title should have at least one unique element to set it apart from your other pages. Include major keywords in your title and make it appealing so that it actually receives clicks!

4. Update your website regularly. You should run a blog with bi-weekly updates at a minimum on your website if you really want to succeed. Also research out the blog topics and use titles and keywords that will generate an increase in website traffic you are not tapping in to.

5. Don’t over do reciprocal linking, and have a diverse link portfolio!  According to Google, reciprocal linking is valuable - however it can be harmful if it is overdone.  You should obtain links from Blogs, Blog Posts, Forums, Reciprocal links, Articles, Social Media bookmarks and more!

6. Don’t be deceitful to the search engines. Don’t try to over use keywords, hide text or create doorway pages. Everything on your website should be well thought out, unique and valuable to both search engines and users. These are often times signs of black hat seo.

7. Network with other website owners. You need to create great relationships with powerful website owners and use those relationships to benefit both yourself and the other website owner. Get advice from them, get links from them and give something back!

8. Research out your competition. You need to know what your competition is doing in every way. Find out where they are getting links from. Find out what they are doing on their website, and determine any new ideas they are using to generate traffic, links and business!

9. Work hard and don’t give up. Search engine optimization is a tiring and hard to accomplish effort, and once you have put in effort you need to stick with it and never consider giving up.  Obstacles are those frightful things you see when you take your eyes off the goal.

Joel McLaughlin