The popularity of social media and social networking websites is
soaring on the world wide web. As business enterprises wake up to the
immense potential of social media, they are increasingly adopting its
mechanisms to promote their web presence. In fact, individuals and
companies, both use social media as a tool to enhance their online
visibility. Businesses can seek to widen their audience base and reach
out to potential clients in their niche markets.
Search engine
crawlers are frequent visitors to social media websites because they
thrive on user interaction who in turn are responsible for fresh
content. Thus if your business has a strong presence on the social
media websites, you can be sure that it'll reflect in your positioning
in the search engine results as well. Here are some tips to derive the
benefits of social media websites.
Use Social Bookmarking
This
is just the good old bookmarking ritual where you bookmark anything
that you like or would like to come back to later. But the difference
here is you do it socially. You can bookmark stuff and share it with
other users of the website. Likewise you can also read through other
people's bookmarks. Social bookmarking is a very effective SEO
technique. When you save links to certain web pages on a social
bookmarking website, search engine crawlers will find them and thus
there will be better chances of the page getting featured in the search
results.
Site you can use: Digg, Delicious, StumbleUpon
Blog Diligently
Nothing
attracts search engine crawlers better than a regularly updated blog
that serves great content. Start blogging and write about things
relevant to your business niche. And if you write really well, you
would see readers pouring in. also, connect with other bloggers and
increase the network of your blog. This will give a god boost to your
search engine ranking.
Be Social
Join social
networking websites like Facebook and Twitter that attract huge volumes
of traffic and establish your presence there. Remember to create strong
profiles on these websites so that you can promote your brand and also
engage your audiences in a dialogue. This is a great platform to
interact with your audiences and have an open dialogue with them. The
knowledge and exposure you gain here would be immensely beneficial to
strategize business decisions.
Broaden your Web Presence
Apart
from social networking websites, make sure you use other mediums as
well. Do not underestimate the potential of images and videos. No
matter what business you have, make sure you use websites like Flickr
and YouTube to promote your brand awareness.
Content still remains the King
Social
media optimization and SEO are two wheels of the same cart and should
run parallel to one another. And for that, the prime requirement is
good content. Content remains the unparalleled king of the web.
Anything that has good content will be sought after by people and get
good placement in the search results and vice versa as well. Make sure
you have relevant content and aim to flourish your links. The key is to
monitor the market and predict trends and fashions of the industry.