Bing - Optimizing Websites For The Decision Engine
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by Kabir Bedi
August 27, 2009
The world of search engine has been dominated by Google. Search engine
optimization as a process primely focuses on optimizing websites for
Google. However, with the entry of new search engines like Bing, the
search engine world is all set to get changed.
Bing, the latest
entrant in the search engine arena had quite a grand launch. In an
extremely short time, Bing has become quite popular with the web users.
This definitely marks the changing world of Search where users are
seeking new and innovative search options. More and more users are
using Bing to search for information on the world wide web and
therefore, website owners are increasingly seeking to optimize their
web presence for the same.
Search Engine Optimization for Bing
is not much difference between optimizing websites for Google and for
Bing. Although the search results on both the search engines are
different, both of them employ similar techniques to gauge the quality
and relevancy of websites and include them in the SERPs. In fact, the
difference between the search results of Google and that of Bing lies
in their mode of presentation.
In spite of the different
algorithms of Google and Bing, both the search engines prefer quality
and relevant web pages that contain great content. And quite obviously
both of them detest spam and unethical optimization techniques. In
fact, the crawling process of Bing is quite similar to its predecessor
Here are some key considerations you should keep in mind while optimizing websites for Bing:
Presentation of Search Results
of the SERPs is the prime difference between the two search engines,
Google and Bing. Unlike Google, Bing separates the results into
specific categories. In addition, it has a navigational menu on the
left hand side of the results that corresponds with categories of the
SERPs. Therefore, you should optimize appropriate categories on your
website so that it appears in the relevant categories of Bing search
results. By optimizing for specific categories, you will have better
chances of having a higher rank than if you optimize on a generic
front. It is more important to get good rankings in the right
categories rather than getting on top of the generic search results.
And for this, you would need to have quality and highly relevant
content on your web pages. This would also boost your rankings in
Google and other search engines.
Quality of Links
links are another important feature that Bing takes into consideration
while determining the importance of website. It should be noted that
the quality of links is more important than the quantity of links. That
is to say that having a couple of links from highly relevant websites
would do more good than a group of links from irrelevant websites.
Also, don't link to websites whose content you cannot yourself endorse.
In fact all the websites you link to should be relevant to your site or
at least to the page you are linking to.
Avoid Unethical SEO Practices
SEO techniques or 'black-hat' SEO as it is popularly called is totally
shunned by Bing. So avoid scrupulous like keyword stuffing, hidden
text, linking to bad neighborhoods etc.
optimization, as a process is still the same, be it optimizing for Bing
or for Google. Just that Bing has a unique user interface design that
provides more opportunities to the web users to find information easily
and more efficiently!