Videos - The Future Of Web Design	Visited: 621 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Kabir Bedi August 31, 2009

The one thing that is permanent on the world wide web is change. Since its inception, the Internet has evolved dynamically and reached the Web 2.0 era now where its ruled by social media, networking and intricate audio and video elements.

Videos have become a very popular medium of delivering information online and more and more companies and businesses are embracing it. In fact, Google has just reinstated the power and importance of online videos by purchasing On2, a video compression host specialist in a deal that is valued around $100 million.

Businesses worldwide are just waking up to realize the immense power of online videos. That is why companies are increasingly seeking web services to help them incorporate videos on their website in form of interviews or presentations that seek to explain the foundations of the business and have a dialogue about the products and services. Here are some of the benefits of having videos on your website

Quicker Access to Information

Videos enable online audiences to get information quickly and more efficiently. Instead of reading through large amounts of text, they can simply watch the video and find what they want to know. This is an effective way to reduce the bounce rates as well because often users just get turned off by huge amounts of content and don't have patience to read through.

Enhanced Usability

Videos make the website more user-friendly for large number of audiences. For example people who are visually handicapped or have poor eye sight can simply watch the video and get the information they are looking for. The videos also contain subtitles that aid people who are hard of hearing. Watching videos is a much better alternative than concentrating on the computer screen for long to read the text and then developing an eye strain.

Stronger Marketing Campaign

Videos also have SEO benefits and can enhance the online marketing campaign of a website. Google Show Options enable users to manage their search results by choosing to view websites, videos, forums, reviews, images etc. And because one of the search filters is Videos, you can seek to optimize them for higher rankings. If users find your video relevant and informative, they will definitely browse through your website and add on to the revenue.

Better Crawling

The video scripts include certain keywords and phrases relevant to the website and the business. Thus, when the search engine crawlers index the website they crawl this information as well and thus boosts the chances of the website to rank high in search results and drive in more traffic. Thus videos can be employed as an efficient search engine optimization tactic. Apart from having one on your website, you can create other videos about your business, products or services and upload it on other social video sharing websites like YouTube, Hulu etc. This would guarantee them necessary exposure as well.

In the coming times, videos will become an even more influential element on the Internet and therefore it is high time that you start utilizing its benefits.