How To Use Facebook To Get Repeat Visitors?	Visited: 1250 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Kabir Bedi October 29, 2009

Social media promises to be a powerful value addition tool for businesses. Especially after the recent announcement of Microsoft to include Facebook and Twitter updates in its search results, social media has achieved a critical importance in the search engine optimization process as well.

Social media provides a full range of benefits for businesses. Not only does it help create a strong online reputation among users but with an effective strategy, it also helps to attract tremendous amounts of traffic to your website. This is primely because of the sheer popularity of websites like Facebook and the time people spend on it. Think about it.... Where do you spend more time – Search Engines or Social Media Websites?

When users browse through Facebook, they see several status updates and new posts made from the Facebook Pages they are subscribed to. And repeated viewing of this is sure to get them inquisitive and thus come to your website.

Here are some tips to use Facebook to increase the popularity of your businesses and get more visitors:

Create a Facebook Page for your Business

This is the first and foremost step when you set about creating your business presence on Facebook. Creating a Facebook page can have a great positive impact on your business especially if you decide to publish regular content. When Facebook users check for status updates regularly, they are likely to see the new posts made the the Facebook Pages they are subscribed to. This means, as a page owner you have an opportunity to showcase your content to your audiences on regular basis.

Make sure you include a snappy and informative description about your business along with your full contact details. All this information serves to strengthen the credibility of your business.

Put a Facebook Fan Box on your Website

After creating an efficient Fan Page, the next step is make readers aware of it. For this, put the Fan Box widget on your website. This will help lead new visitors directly to your Facebook page and they can subscribe to the same.

Make Good Use of the Facebook Share Button

Facebook has recently updated another important widget – the Share Button. It provides a live count of the shares along with all the analytical information. Use this button to find out how many people are sharing and engaging with your content. This would help you acquire valuable insight about how Facebook users perceive your content based on which you can devise a more effective strategy.

Communicate with you Audience

One of the most interesting and important features of social networking websites is the way they facilitate communications. Companies and businesses can get to the grassroots level and communicate with their web audience directly on one-to-one basis. Create a Facebook Group for your business and invite people from your niche industry. Start a dialogue there that is sure to interest users and make them participate. Remember, always keep your group active and make sure you update it regularly. This is the way you can remain fresh in your audiences' mind.

All these steps would help you engage users with your brand and consequently enhance your brand presence.