You need to have some realistic expectations when it comes to SEO for your business or website. Search engine optimization is not just a technique it is almost a lifestyle that your business will revolve around once you get going. If you don’t have much search volume in your industry you have to be realistic. If your product has about as much mass appeal as a gym shoe you have to be realistic. If your website looks like it was built in 1996 and has never seen an update you have to be realistic. Not trying to bash anybody hopes here but you have to look at the overall package of your business. Every corner and component will directly affect your SEO efforts.
Often times many people think that they will start SEO and all of a sudden their business problems are solved. If it was that easy we would all be care free living on our own private island somewhere warm. Do you have an ecommerce site that has horrible images and a sloppy checkout process? If so than you have to fix this before you deliver traffic to it. Be realistic for second and ask yourself, would you purchase from your website if you have never heard of it before? If you just launched a brand new website one month ago what makes you think you deserve to be on page one or two for your targeted keywords? The sooner you become realistic with everything the sooner you will not focus on just your search engine optimization for business success. Remember that search engine optimization is a means to deliver targeted traffic to your website. After that traffic arrives what are you going to do to entertain them? You have to have reasonable expectations from your efforts. The search engine game is time sensitive meaning that it takes a while for things to really get ramped up. Just optimizing a website is not enough anymore; you have to light fire under your search engine optimization to get It all moving the right way.
If you have hired a firm or a person don’t beat them up because you don’t see results after 60 days. SEO takes time. The tougher the industry the longer it takes to poke your head through the crowd of people that might be in your way. If your business is a bit on the dry side try to adjust your website to get people to want to hang out on there a bit longer. Do something your competition is not no matter how crazy it might sound at first. Crazy gets people talking and when I mean people I mean bloggers.