Projections, Predictions, and Pitfalls - 2010The crystal ball of search engine marketing in 2010. |  | Visited: 1473 |
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| | by Saurav verma
January 21, 2010 |
| Saurav verma |
Saurav Verma is a search marketing consultant at Kneoteric eSolutions. He has been in the search business for more that 3 years and has worked under various capacities. He is a social media enthusiast and is always keen to learn and try out new things. |
| Saurav verma
has written 9 articles for PromotionWorld. |
| View all articles by Saurav verma... |
Every year, search engine marketing especially SEO undergo a lot of changes. The
year 2009 come to a close and we are well into 2010. It is that
time of the year again when we reflect on the past and look forward to what the future holds for us. Online businesses
across the globe are busy looking into their crystal balls and making
some bold forecasts.
The
online arena is abuzz with the creme de la creme of online marketing
making predictions of what lies in store for us. We figured out that
a collection of their thoughts, dished out in black and white, would
be great building blocks for making your own conjectures. So here
they are.
Search
Engine Optimization (SEO):
The
face of SEO has undergone a sea of change over the past years and
2010 is not going to be an exception. As search engines work
towards better indexing and even better search results, SEO
professionals and online businesses are busy preparing to take on the
challenges that lie ahead.
Personalized
search, real time search and social search will change the facet of
search engine result pages (SERPs) – rich snippets will enrich it
all the more. With “Google Caffeine” kicking in, site performance
will become an important ranking parameter. Not to forget, this year
will see a phenomenal growth in structured web and use of
Microformats.
What
they say:
Paid
Search Advertising (PPC):
With
the recessionary phase behind us, it is all but natural that
businesses will start investing more into search marketing,
especially paid. The war of bids to get the coveted slots will result
in CPC skyrocketing. Display and contextual advertising will witness
a surge in demand in the wake of rising CPC and due to marketers
searching for better ROI.
The
combined Bing-Yahoo paid search advertising platform will find more
takers; so will advertising on all available content networks.
Conversion optimization and attribution will keep marketers glued to
data and analytics.
What
they say:
Local
SEO & Mobile Search:
Location,
location, location – the “3 Ls” of real estate business will
very well define the landscape of local and mobile search this year.
As Google treads the path of local search dominance, more organics
results will give way to map (local) results.
Mobile
will fuel local search growth all the more and businesses will be
left with no option but to vie for local search presence.
What
they say:
Social
Media Marketing/Optimization:
Social
media grew exponentially in 2009, and with social and real time
search now becoming reality, it will definitely outgrow all
projections. Year 2010 is already being voiced as the year when
social media will become bigger than search and go full steam.
Social
media is evolving quickly and is now an integral part of the online
world. For businesses, social media will graduate from being a part
time affair to a full time devotion. After all, social media is all
set to play a decisive role in identifying, nurturing, and managing
customer relationship.
What
they say:
Search
Engine and Online Marketing:
With
signs of economic recovery clearly visible, it is a given that
businesses will spend more on search marketing and marketing in
general. As an aftermath, competition will grow manifolds. Online
marketers will be hard pushed to deliver a better ROI amidst stiff
competition.
With
mobile and social media marketing becoming a part of the overall
search marketing mix, along with other online channels, comprehending
the contribution of each of these channels will become critical.
What
they say:
Other
Notable Mentions:
Video
Marketing:
Link
Building:
Email
Marketing:
Whether
or not all these predictions come true, one thing is for certain -
“2010 will bring about a monumental change in the search marketing
Industry.”
Don't
get baffled though. A fresh start comes with endless possibilities
and we are here to help you cash in on every opportunity that will
come along :)
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