SEO is Not Mathematical it is Straight Up Marketing

Search engine optimization at one point in time was very clearly a mathematical type of approach for most business. The whole thing really just looked like an equation to get the end results, rankings.  The game has changed over the years and has evolved into something much different than what it once was. Some have evolved with it and others have yet to catch up.


It is not about getting a 1000 links or getting excited about a directory submission any longer. It is now about marketing a business online just as you would offline. The same principals still apply it is just from a digital angle. If you are a business and you sent out a mailer you would most likely include some sort of marketing and branding elements into the piece. The same rule applies for internet marketing related efforts. Search engine marketing is evolving away from a technical approach and more of an online branding approach that will help build trust in the eyes of your community and also the search engines. Instead of worrying about how many links or directories you can acquire try putting together a viral video marketing campaign to build some viral marketing links. If you want to get some really nice quality links pointing to your website a viral video campaign will increase your SEO tenfold. One great way is to say something others don’t want to say in your industry. If you put a comedic spin on it you can see that video spread like wild fire very quickly helping you pick up some tremendously powerful and valuable links.


The right search engine marketing campaign has a very strong and evident marketing aspect to it. The days of taking the quantity vs. quality approach for search engine optimization is coming to an end. The search engines are changing and marketing has become a very important factor to increasing a business brand online. It is not about just achieving rankings online anymore it is about building a business and having rankings follow. You can’t build a business using an equation any longer. Search engine optimization is a powerful form of business communication but it has to be done wearing a marketing hat to have its full potential reached.