Are you trying to optimize a website yourself? Have you gone through industry website after website and found more opinions than you know what to do with? Well here is one more opinion for you. It is an opinion that has been tried and proven so we think it works pretty well.
First things first, don’t just focus on a few keywords for your entire website. Personally I think this is a horrible approach to optimizing a website. Targeting your website for only a few keywords only causes you to miss out on a great deal of potential converting traffic.
Step 1: Conduct keyword research for each service or product you sell. Don’t assume it will only be the obvious ones. Use a tool and go through your website and organize your keywords according to each item you offer.
Step 2: Personally I pick about 3-5 keywords per page. Why you would only want to optimize for 2 or 3 keywords for an entire website is beyond me but 3-5 keywords per page over time will reward you with very nice traffic results.
Step 3: Scrub your list as best as possible. Get rid of anything that you truly don’t want on there so you are only left with the cream of the crop that is right for your business.
Step 4: Start picking the keywords for each page you are planning on optimizing according to the relevancy of the information on that page. Don’t forget to use keywords with high search volume, middle and low search volume. This way you attract many different types of website visitors over to your site over time.
Picking keywords should be strategic and always with a rhyme and reason. Trying to conjure up keywords without the use of a proper tool will certainly lead to a lack of traffic over time to your website. Keyword research is probably the most important aspect of optimizing a website. It is a step that will ultimately determine who comes to your website and who doesn’t. Keyword research is the foundation to all your future marketing efforts. It lays the foundation for any steps you introduce to your marketing plan down the road. Don’t skimp on the quality of your research or you could be missing out on valuable traffic.