The 'About Us' page of your website is of prime importance and are often
ranked highly on many websites. However, not many realize its crucial
importance and just throw in some bland words about the history and
mechanics of the company. As the web becomes an integral part of
interactions with people, the About Us page on your website is an easy
and effective way to engage your audiences in a personal and more
friendly manner. This is your chance to impress your prospects and sell
yourself. So make sure you make the best out of it.
Here are 7
things that you need to include in your About Us page:
1.
Your Brand Name
This is quite obvious! But still there is an
alarming number of websites that forget to include their brand name in
their About Us pages. However, simply mentioning the name of your
company or business is seldom enough. What you need to inform your
audiences is why is your company called what it is called. This is a
great way to establish a personal connection with your visitors and
present them with an interesting story about yourself!
2.
Include Images
Images are not only a great way to enhance the
visual appeal of pages but also earn the trust of your visitors. People
like to see who they are dealing with and that is why you should always
include photographs of your company or key business professionals on
your website. This will let visitors see the force behind the website
and trust you more.
3. Use the First Person
The
best way to establish a personal connection with your visitors is to
address them directly! So, instead of talking about your company or
yourself in third person as it were someone else, use first person and
introduce yourself directly. Not only will your content sound more
personable, it will also create a stronger impact on visitors.
4.
Address the Needs & Requirements of your Users
About Us
page is the only place on your website where you can afford to be a
little self-promotional and blow your own trumpet. However, it is
important to make readers and prospects feel that they will benefit by
contacting you. So while talking about yourself, make sure you present
your business as the solution for the key concerns of your target
audiences.
5. Keep the Content Up-to-Date
The
content on About Us pages mainly traces the history of your company and
business but don't let the info become too stagnant. Make sure you
update the content of your About Us page now and then. The News Room is a
great place to update the recent events and happening pertaining to
your business, but any awards or recognitions that you win sure needs to
be showcased in your About Us pages too.
6. Use Crisp and
Compelling Language
Even though About Us pages are an ideal
place to provide detailed information about your company or business,
don't just go on and on lest you turn off your visitors. Instead, write
only as mush as they would be interested to read. And use crisp and
compelling language that entice visitors and build up their appetite to
know more.
7. Place a Call-to-Action Button
So,
they have read about your company and now know a little more about your
business. What next? Where do you want your visitors to go after they
have read your About Us page? Your portfolio? Your Contact Us page? Make
sure you place a call-to-action button on your About Us page that will
lead visitors to their next destination.