Using pictures or videos online has become commonplace however by following a few seo tips your imagery can also help attract traffic as well. The use of images is recommended to help people better visualize what they are reading but if 'optimized' correctly these images can also attract free online traffic as well. With the proper placement and labeling of images within any content it can actually help to increase your search engine rankings. With an increase in your rankings comes an increase in the amount of free online advertising you can get by being prominently displayed in search results.
Let's look at 3 easy ways in which you can better utilize/optimize images so that they will help boost the amount of search engine traffic your site receives.
Make Image Relevant
The image you choose should display relevancy to the content you are placing it in. Even if you favor an image for its visual beauty you need to place it only in the context of any composition where the relevance is obvious to viewers. This will also help when you are assigning a 'file name' for the image that search engines will pick up on.
It is important to pay attention to where you choose to place your images since you want it to be 'immediately within' content that 'reinforces' the image itself. You do not want to have a smiling picture placed with any composition that reflects sadness or despair since this would not make sense
Assigning File Names
Most any pictures you upload will have a 'pre-assigned' file name normally some combination 'characters' followed by the file type such as jpeg. What you want to do is rename the picture to make relevant to what it is being used for or to reflect the content it is found within. An example would be if you are using a smiling picture within composition about family picnics you can name it 'family fun' or something similar. The name you assign it should be consistent with both what the picture and composition reflects.
Always try to use a relevant keyword when renaming any pictures so that the association is easier to identify leading to a boost in your search engine rankings.
Creating Navigational Links
Some creative souls may want to use pictures or images as a link to another page or site and that is great. One rule to keep in mind is that you will want to assign a file name that reflects the content of what it is linking to.
Using images in your content helps to give it an artistic flair but by following a few simple seo tips these images can also boost search engine rankings as well. Although imagery does in fact help people better visualize what they are reading if used correctly it can also be the source of free online traffic. When marketing online it is important from a budget standpoint to take advantage of every available opportunity to capture free online advertising. Properly using and optimizing the images you use will help you do just that! The 3 simple ways suggested above to use and optimize your images will still allow your readers to better visualize what they are viewing. The major advantage now is you can also help increase the amount of search engine traffic to your site as well.
