If you are a business that has spent some time in the search engine optimization arena you will know and understand that things simply take time. SEO movement requires a strategic process and execution that not only results in higher rankings but also increased online exposure all together. The problem is sleazy sales people that tell clients things will happen very quickly often times fall short and all of a sudden you have a segment of business owners that simply don’t believe in search engine optimization. There are a variety of reasons why things do take time with search engine marketing and it is important that you understand what they are.
Heavy Competition
You have to understand that if you are
in an industry that does have heavy competition search engine
optimization is going to take quite a bit of time and energy. Rankings
are going to move a little slower than if you were in an area that
didn’t have as much competition. You have to realize that many of your
competitors are also performing various daily search engine marketing
tasks to increase their rankings and visibility which you have to
compete against.
Website Not Optimized 100%
You might think your website is
100% optimized but is it really optimized how it should be? There could
be a chance that your website is really not 100% search engine
friendly. In order to find out you have to take a look at every section
of your website. Take a look to see if your meta information is all
unique, whether or not your existing content is 100% optimized and if
you have anchor text throughout your website where it is appropriate.
No Social Media
Some people might say that social media
has nothing to do with search engine optimization, really? The last time
I checked social media pulled in components that directly reflect the
SEO process of a website. Dropping a link to a blog post on your Twitter
wall and having another blogger read that and link to it is not search
engine optimization? Social media plays a large role when it comes to
how your website responds not in just search engines but the digital
space all together.
Lack of SEO Diversity
Lack of diversity is also a big
problem when it comes to search engine optimization. You need to be
visible in as many locations as possible online because the search
engines can see how you market yourself to your audience. If you want to
succeed online at any point you need to be able to really diversify
your approach. This means a little bit of everything including building
links, writing press releases, article marketing and lots of social
media. The search engines need to be able to see a diverse approach when
it comes to spreading your business message online.
Not Giving It Enough Time
Everything online requires time
and patience and if you rush the search engine marketing approach you
could end up doing more damage than good. The search engines monitor
frequencies of material being distributed and they like to see a slow
steady growth over a longer period of time. By taking this approach your
marketing seems more natural than forced. Once you start to force your
online marketing a bit too much the search engines can sometimes pick up
on that and you could end up shooting yourself in the foot.
Too Much SEO
Believe it or not there is such a thing as
conducting too much search engine optimization. You have to understand
your industry and feel out when you are pushing the envelope from what
might be natural to what is clearly being done for search engine optimization reasons. When you start to stray away from a natural feel when it comes
to your search marketing the search engines can notice that you might
be leaning towards a position where you are trying to manipulate your
search visibility.
There are a variety of reasons why your search engine optimization and search engine marketing could be going slower than you want it to. It is important to realize that there is more than one factor when it comes to rankings and visibility online. It is also important to realize that there is more to marketing a website online than just search engine rankings.