Why is Your SEO Progress Moving Slow?	Visited: 2256 5.0/5.0 (21 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Nick Stamoulis January 18, 2011

If you are a business that has spent some time in the search engine optimization arena you will know and understand that things simply take time. SEO movement requires a strategic process and execution that not only results in higher rankings but also increased online exposure all together. The problem is sleazy sales people that tell clients things will happen very quickly often times fall short and all of a sudden you have a segment of business owners that simply don’t believe in search engine optimization. There are a variety of reasons why things do take time with search engine marketing and it is important that you understand what they are.

Heavy Competition
You have to understand that if you are in an industry that does have heavy competition search engine optimization is going to take quite a bit of time and energy. Rankings are going to move a little slower than if you were in an area that didn’t have as much competition. You have to realize that many of your competitors are also performing various daily search engine marketing tasks to increase their rankings and visibility which you have to compete against.

Website Not Optimized 100%
You might think your website is 100% optimized but is it really optimized how it should be? There could be a chance that your website is really not 100% search engine friendly. In order to find out you have to take a look at every section of your website. Take a look to see if your meta information is all unique, whether or not your existing content is 100% optimized and if you have anchor text throughout your website where it is appropriate.

No Social Media
Some people might say that social media has nothing to do with search engine optimization, really? The last time I checked social media pulled in components that directly reflect the SEO process of a website. Dropping a link to a blog post on your Twitter wall and having another blogger read that and link to it is not search engine optimization? Social media plays a large role when it comes to how your website responds not in just search engines but the digital space all together.

Lack of SEO Diversity
Lack of diversity is also a big problem when it comes to search engine optimization. You need to be visible in as many locations as possible online because the search engines can see how you market yourself to your audience. If you want to succeed online at any point you need to be able to really diversify your approach. This means a little bit of everything including building links, writing press releases, article marketing and lots of social media. The search engines need to be able to see a diverse approach when it comes to spreading your business message online.

Not Giving It Enough Time
Everything online requires time and patience and if you rush the search engine marketing approach you could end up doing more damage than good. The search engines monitor frequencies of material being distributed and they like to see a slow steady growth over a longer period of time. By taking this approach your marketing seems more natural than forced. Once you start to force your online marketing a bit too much the search engines can sometimes pick up on that and you could end up shooting yourself in the foot.

Too Much SEO
Believe it or not there is such a thing as conducting too much search engine optimization. You have to understand your industry and feel out when you are pushing the envelope from what might be natural to what is clearly being done for search engine optimization reasons. When you start to stray away from a natural feel when it comes to your search marketing the search engines can notice that you might be leaning towards a position where you are trying to manipulate your search visibility.

There are a variety of reasons why your search engine optimization and search engine marketing could be going slower than you want it to. It is important to realize that there is more than one factor when it comes to rankings and visibility online. It is also important to realize that there is more to marketing a website online than just search engine rankings.