One of the main issues any start up business faces is client and customer base development. Butit is impossible to establish a good client base without interacting with newcustomers every day. Before the arrivalof internet lot of the business promotions like leaflets distribution, localceremonies sponsorship and local news paper ads were popular in order tointroduce business in local market. All of these things promotion campaigns arestill valid but with increasing trend of gadgetry electronics people preferonline transaction and search engine first place to start with and 87% of newonline transactions are originated from search engine results.
Although newtrends are observed in customers with increase of technology use but one thingpersistent throughout this rapidly changing globe is that people like topurchase from local market and they will prefer any business in easy accessfrom results for any search query. That's why local search engine optimizationis as important as global SEO and for small business. Local SEO is verycrucial for start up business as they will like to get more and more businessin their local area of operation.
With everypassing day most of the search engine especially big name in industry likeGoogle, Yahoo and Bing are investigating new algorithms to improve their localsearch engine results. Google Places, Bing Local and Yahoo Local are some ofthe most popular websites for local business search and they are making it moreand more difficult to forge search results through spamming. That's why many companies offering the wholeworld in return of cheap SEO cannot stand with their claim. With increasing waramong major online marketing platform and search engines like Google, Yahoo,Facebook, Twitter, CityGrid and Yelp leave a very little room for spammer andonly quality local SEO services could bring very good organic traffic withlittle cost.
Factors affecting local search engine results.
· Local search engine optimization especially submission to Google Places and Yahoo Local and BingLocal. Google Places requires manual confirmation to counter spamming.
· Quality back link from Localarea websites.
· Country specific key words andcountry specific language, e.g. many English words are spelled differently indifferent area and submission with properly spelled keywords will bring uprelevant business in results.
· Onsite contents related tolocal area or city along with physical address in that locality.
· Business website and addresssubmission to local online directories and online local business databases.
· Localization: Localization canimprove results for local search terms and this can be done either havingcountry domain names or sub domain for each area.
1. Domain Names: Websites with local domain names come first, i.e .co.uk for UK and .com.au for Australia.
2. Sub Domain: Many companies especially multinationalcompanies have multi directory structure which have sub website for eachcountry or geographic area.
As it isimportant for every start up business to get their business listed in local search engine result that's why it's also very crucial to choose best SEOCompany which understand local search engine and can bring durable searchengine visibility. This is basic over view of local SEO for people starting newbusiness as most of the start-up business will not have time and knowledge tounderstand the complexities of local search engine and they end up withexpensive online marketing instead of reliable SEO services offeredby reputable company.
nitGreen WebSolutions offers very good global and local SEO services along with website design and developmentservices with special discount for start-up business.