"Location" is a heavy determinant of real estate prices and popularity. The same can be said regarding search engine optimization. An SEO firm helps real estate Web sites "relocate" to better positions on the SERPs, increasing site traffic and overall revenue. Outsourcing is popular in many verticals. Some businesses don't have the time or resources to devote to online marketing, despite a high return on investment. An SEO firm can help.
Local Competition
Local competition is fierce regarding real estate as expected of an industry relying solely on local markets. While it's appropriate for keywords and phrases to relate to the real estate industry, it's highly important for agents to optimize site pages for terms related to a particular city. Pages get optimized for city name, abbreviations, zip codes, nicknames and other colloquial terms browsers may use to find your services. Additionally, online marketers ensure your real estate service is listed on germane business directories and aligned with Google Places. Local SEO is a service your business can't afford to neglect.
SMO
SMO or social media optimization is relatively new, spawning from the high popularity of social sites such as Twitter and Facebook. For some industries, social media participation is not vital, yet a real estate company can make huge strides through social site engagement. As mentioned above, it's likely time and resources are limited, yet the marketing opportunities these platforms provide can't be denied. People are always looking for real estate, especially in the state of the current economy. Word-of-mouth marketing is amplified on social networks increasing the likelihood your business can make a significant impact.
The Word on the Street
What's the "word on the street" regarding your real estate firm? Don't be fooled; people are talking online about your business. As mentioned, competition is fierce; how is your service better than that of competitors? It's a question asked more often by consumers, especially now a number of consumer-rated sites exist. Marketing research shows a growing number of consumers do "homework" on a brand before seeking services, making reputation management a necessary service.
Video Production
Besting the competition involves offering more. Aside from articles and blogs consumers use video to understand the scope of services. As with SMO, the process of video production translates very well into the real estate industry. You could take a wealth of pictures, featuring apartments and houses or you can make videos, creating a richer experience for interested parties. The choice is yours, yet it's also a choice of competitors. Who's making the first move?