Stepping into the Future of Online Marketing

No one survives in the field of search engine marketing with antiquated tricks and old clichés. If there’s one thing that always stays true in the Internet, it is the fact that nothing stays new for so long. Every SEO company is well aware that when Google releases a new update, the search giant is already cooking something new in its offices.

While having a sense of foresight should already be a given for those who are using the Internet as a platform to promote their brands and businesses, it is still quite surprising that there are those who remain caught up with the past. Often, one will see a social media company using Facebook or Twitter in an almost medievalist fashion.

Net of discussion, it’s time to step into the future of internet marketing.

Intent Driven Semantic Search

Every SEO company knows that the entire world of search engine marketing revolves around keywords – from organic searches and paid searches. Keywords serve as the language between the internet users and the search sites and these terms form the bridge between your audience and your brand.

However, if there’s one thing missing from the current way of how search engines work, it is context. When a user types in a query, Google, Yahoo or Bing don’t have any way to exactly tell what he or she is looking for, even for long tail search terms. That is about to search as semantic search is slowly being introduced. More recently, this was taken even further when search sites introduced technologies to understand the synonyms of the word’s intent.

Versus content semantic, an SEO company would be better off using coding semantic by utilizing microformat to better relay to search crawlers/spiders how a particular web page satisfies a user’s intent.

The Great Shift to Quality Links

Link building was a numbers game before and to some extent; it is still a numbers game until now. However, in 2012, Google finally put its foot down against websites who were ranking high simply because they have hundreds of inbound links even though they are of extremely poor quality and do not offer value to internet users.

Today, an SEO company who are still operating in the shadows of these dark optimization techniques are not only not progressive, but can be considered deceptive and unscrupulous. Today, the best SEO Company would practice link building strategies and tactics that puts diversity and quality.

Integrating Social Signals into Search Engine Marketing

Before, everybody has been talking about the correlation between social signals and how a site’s ranking performance in search engine results pages, but no one can really talk about specifics. However, recently Google has announced how it bases onsite stickiness rating on Google+ while Bing has disclosed how it uses Facebook to keep users on its site. The role of a social media company in online marketing has become more pronounced and more concrete.

As online marketing becomes more competitive, it’s high time for every business, every brand, every SEO company and every social media company to make sure that their practices are forward looking. There’s really no other way but to evolve and at the end of the day, these steps are all towards adding value to internet users.