Marketing is the art and science of promoting businesses and selling products and services. With the popularity and reach of internet, online marketing has grown by leaps and bounds. Online marketing, also known as e-marketing or web marketing, refers to the utilization of various internet resources for marketing and advertising products and services. The marketing mainly involves the use of World Wide Web part of the internet and is mainly aimed at web surfers and internet users. Canada is a growing market for internet marketing. Toronto, the largest city in Canada, is home to many internet marketing and SEO services companies.
The competition online has grown rapidly and there is great chance of companies going undetected on the web. This has created the need for complex and sophisticated internet marketing strategies for a business to have a chance of attracting and retaining regular customers. This need for online visibility is met with various strategies like SEO or search engine optimization, SEM or search engine marketing, web analytics, and ORM or online reputation management. The influx of computers, tablets, smartphones, gaming consoles, etc., has increased the need for internet marketing. Toronto based companies employ above mentioned techniques to engage with customers and business associates.
Internet marketing also employs additional strategies like social media marketing, email marketing, and local internet marketing in order to increase business prospects for online companies. Depending on the client's requirements, reach and business targets, a combination of techniques are employed to connect with the customers and improve business productivity. SEO or search engine optimization is a technical and creative process that indicates search engines as to which web sites should be given higher ranking for particular search terms. This requires careful management of the various web site elements ensuring qualified web traffic. SEM or search engine marketing is a pay-per-click paid advertising strategy that ensures faster results.
Social media like Facebook, Linkedln, Twitter, forums, blogs, etc., have gone beyond personal use and are becoming legitimate targets for multi-faceted marketing campaigns. Web analytics refers to careful tracking and measuring of website data in order to develop greater understanding of visitors' preferences and thereby improve on the content of the website itself. The use of e-mail for providing information about products and services to targeted customers has also gained ground, and is now a very popular aspect of online marketing. Toronto based online marketers carefully employ this direct marketing technique in order to achieve success and improve customer base for their clients.
The World Wide Web is public domain and people express their thoughts and feeling openly on this platform. In this scenario, companies have to ensure that positive opinions are enhanced and also marketed while negative opinions are curtailed. The online reputation management strategy is mainly aimed at collecting positive posts and using them to build brand name, while at the same time curtailing the impact of any negative feedback about the business. All these strategies can successfully assist in building a company's brand name and value.