Matt Cutts on the 22nd of this month has made the official announcement of rolling out Penguin 2.0. The new version of Web spam algorithm from the Google."We started rolling out the next generation of the Penguin web spam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact."- Matt Cutts
May 22, 2013,
In Google/SEO
The new version of the Web Spam algorithm update by Google is expected to bring about a lot of changes in the SERP and also the PR of pages. Google warns that Webmasters who are doing SEO using black-hat tricks like cloaking and spam anchoring should watch out as this update will not only penalize such websites but also block those sites permanently from appearing in search results.
Another important thing that webmasters should watch out for is the comment that Matt made stating that the new algorithm will penalize sites that have bought links from high PR sites. He made it clear that it is not wrong to sell links for money but it should be made obvious that it is just equal to a commercial ad appearing on a site and should be disguised as editorial or organic.
An important update that is bundled with the new Penguin 2.0 is the algorithm to spot hacked web sites. Google says that it will make the Webmaster Tools from Google a single spot for fixing your site and streamlining it for SEO. The new update will recognize any hacks that have happened in the site and not just notify the webmasters through the webmaster tools but will also guide them to recover the site from the attack.
And techies, do not panic. Google is not trying to crush SEO. The one thing that Google is trying to make clear is that you cannot do SEO using unfair means. As per the update made by Google, it says, "If your focus is creating a user interactive, content rich sites that users will want to come back and again, make a bookmark or suggest to their friends, then Google Search will align with you and help you by bringing your site to the top of the search results". Further it is made clear that now and forever, quality and genuine content will be appreciated and valued by Google. For a detailed press release by Matt Cutts from Google, have a look at the video below.
Matt Cutts Interview on the Roll Out of Penguin 2.0
As an expert in the field, I personally suggest that once you are able to create genuine content that will attract readers then Google will surely help you in promoting your site. Not just that, if your site gains a respectable rank with your quality content then I guarantee that you will not have to worry about any algorithm updates because since Google Search started, quality content is valued, no matter what and will continue to be so.The future of SEO
Having said that yon can no longer rely on black-hat tricks or plain link building for SEO, now the natural question will be what is the way forward for SEO industry?. Yes, and that is of course one of the most asked question in leading forums after this release. To answer that I say that you have to step into the new generation of SEO. By new generation of SEO, I mean you have to do SEO using quality content. You can even call this Content Marketing. And trust me; as long as your content is genuine this is perfectly legal.
It is just like you are writing a book and selling the publishing rights to another publisher. Very similarly the new SEO will be to create quality, creative and attractive content that is genuine. One important thing I would like to impart to you is; please do not go to cheap SEO companies that gives false promises. If they had little success in the past, they will not have any success in the future. They may even damage your rankings.
With the new update Google hasn't just uplifted the quality of Search Results but also the need for quality SEO companies. Only SEO companies that concentrate on genuine content and work with high standards can survive in the industry and make noticeable achievements. So go ahead and start your endeavor in the field of New SEO. All the Best!