It is important to give your business website a makeover once in awhile.
A makeover does not only make your website more appealing and easier to manage; it also ensures that it will be equipped with the latest capabilities and features to attract and convert more visitors.
The following questions will help you decide whether or not it is time for a website makeover.
Is your website optimized for mobile users?
Nowadays, an increasing number of people are using their mobile devices to access the Internet. If your website is not optimized for mobile users, your business will not reach its true potential.
A mobile-unfriendly website is difficult to view on a small screen and provides an unpleasant experience for mobile visitors.
According to a study conducted by Google, more than 60 percent of mobile visitors will leave a website if they find that it is mobile-unfriendly. You can make your website more mobile-compatible by using responsive web design.
Does your website look outdated?
In order to keep your visitors interested in your business website, you have to update it constantly.
Visitors want to find out about your new products, read fresh content and get the latest information about your company. If there is nothing new and interesting on your website, they will most likely go elsewhere.
You have to add new content to your website regularly and make sure your latest products are prominently featured. If you do not have a blog, you should consider starting one.
Having a blog is a good way to maintain a steady flow of content, and it can also increase your search engine rankings and establish your website as an authoritative source of information on your niche.
How does your website rank in search engines?
If your website is not getting good search engine rankings, a makeover may be just the thing it needs.
The criteria for search engine rankings are constantly changing, and your website has a lower chance of ranking well if it is not updated to meet the most current ranking criteria.
Adding content with appropriate keywords and links is one way to boost your website's search engine rankings. If you want a more elaborate SEO makeover, you can engage the service of an SEO expert.
Does your website have effective calls-to-action?
As long as you have a "contact us" button or phone number prominently displayed on your website, you should be able to get some of your visitors to contact you.
However, if you want to convert your visitors into paying customers, you need to give them a good reason to contact you. Some examples of effective calls-to-action include "Get a Free Quote Today", "Start Your Free Trial" and "Request a Free Assessment".
A website makeover may require a substantial amount of time, effort and money, but it is well worth the investment.
An up-to-date, user-friendly and search engine optimized website can take your business to new heights of success.