Every company’s online marketing strategy has the ultimate goal of increasing sales. There are many steps in the conversion funnel and businesses need a multi-tiered online marketing strategy to reach that ultimate goal of increasing conversions. Here are 12 online marketing tips to increase conversions for your business this summer.
Get them to your site
- Be sure you are using the latest SEO strategies to ensure your site is ranking at the top of the SERPs.
- Consider PPC or display ads to generate more targeted traffic. PPC and display ads can provide immediate ROI as they are seen immediately after launch.
- Develop a comprehensive social media marketing strategy to increase awareness of your brand and draw people to your site. Remember to share all of your content on social media, engage audiences with contests and encourage more shares and likes with offers and incentives.
- Utilize visual media: A recent study by Hubspot found that Facebook posts containing photos received 84% more link clicks than text and link posts.
Decrease bounce rate - keep them there
- Make sure your website is designed with the user in mind. Create a site that is visually appealing, fast and easy to use.
- Create great content (blogs, video tutorials, Q&A and testimonials) that proves your worth and creates a sense of trust.
- Make the buying process easy with landing pages directing buyers where they need to go to purchase and make sure the purchasing process is not too cumbersome.
- Provide easy access to customer service throughout the website and be up front about shipping costs and return policies…both cited as major reasons for cart abandonment.
Encourage them to buy more, NOW
- Up-sell them: Up-selling is offering the customer an upgraded, more expensive product during the shopping process.
- Cross-sell them: Cross-selling is offering the customer accessories or other products to compliment their chosen purchase.
- Consider using a “limited time offer” or “hurry, this won’t last” strategy to encourage immediate purchase. If customers feel a sense of urgency they will be less likely to abandon the shopping cart.
- Bundling items is a very successful technique to drive online sales. If the shopper is looking for a tent, make sure they get an offer including other camping related items for a special price.
Here is a great example of cross-selling and bundling by Amazon.com:
Hopefully these 12 strategies will inspire you to improve yourcompany’s online marketing this summer.Businesses needing more information on online marketing strategies can contact us for expert advice.
Source: http://avaxusa.com/best-online-marketing-strategies-to-increase-sales-for-your-business-in-2013/