Considering the Internet is just as much an entertainment powerhouse as an informational one, it's more important than ever for businesses to put email marketing in the spotlight.
But, email campaigns sometimes fall flat due to a number of factors that all translate to stale marketing.
So, with marketing mishaps in mind, here are just a few reasons why customers are ignoring your business's email marketing attempts:
Real People Don't Like Robotic Emails
Marketing that's generic is a real turnoff for customers, especially when they find that generic content waiting for them in their inboxes.
Customers like to feel catered to. They want to know your products and services are one of a kind and can't be found anywhere else.
If your business's email marketing is trying to reach a massive number of customers at the expense of being unique and real, it's time to make some changes.
So, lose the bland, corporate message, be yourself, and create content that's meant for a human audience. It'll have a profound effect on your marketing success.
No Call-to-Action = No Business
Email marketing that doesn't include an obvious call-to-action might as well go straight spam.
If your business isn't prompting potential and current customers to take advantage of a deal, sign up for a promotion, or at least click on a business related link, then your email marketing campaign is pointless.
So, make sure your marketing emails have a call-to-action that's easy to understand, easy to respond to, and easy to find. After all, customers will likely ignore a call-to-action that's buried too deep in an email.
On the other hand, when a call-to-action is functioning properly, it'll translate to business.
Subject-less Subject Lines
Whether you're an established email sender of your marketing to a customer's inbox for the first time, your subject line has to make a significant impact. In other words, it's important to know the difference between subject line filler and subject lines that have actual subjects.
If you're promoting a 25% discount on your products and services, simply saying "25% Off Selected Items" in the subject line isn't going to cut it.
The goal is to be as informative as possible while also keeping the subject short and sweet. So, if the discount's for shoes, say it's for shoes - don't make your customers guess.
No Reply Emails are Conversation Killers
There's nothing more cold and unwelcoming that seeing that "no reply" message at the end of an email or in the subject line.
So, if you want your business's email marketing to be a two-way street, let your customers reply. It'll open up line of communication that'll lead to more interaction and more sales.
Customers Don't Appreciate Technical Errors
It's crucial to give your business's email marketing a test run before going live. Besides, nothing will get your campaigning ignored quite like technical errors.
If you use personalization tags like customer names in emails, make sure the name appears and it's addressed to the right customer.
Likewise, ensure all images load properly - nobody likes seeing those little blue question marks covering the page.
By avoiding the marketing mistakes above, your business's email campaigns will engage customers, not push them away.