Social media marketing is the process of promoting a business and its products/services through social media platforms like Twitter, Facebook, YouTube, etc. in order to increase the traffic and revenue to the website. Social media marketing requires planning, execution and an understanding of the various social media platforms to succeed.
Today social media is essential for small businesses. This article helps small business owners understand and know more about social media marketing.
Many social media platforms are available
There are nearly 200 social networking sites and of the 200 there are around 16 social networking sites that have more than 100 million active users. So, before you choose one or multiple social media platforms for your business website analyze and evaluate which social media platforms are popular, and on which your potential customers spend most of their time.
Importance of video
Video marketing is setting a trend these days. As per the reports of socialmediatoday, YouTube is the second biggest search engine with 60 hours of video been uploaded every minute. According to Mashable, there are four billion videos that are viewed every day.
The above statistics clearly show that video marketing on social media account or page helps small businesses advertise their products/services on social media.
Schedule time for social media
Social media marketing is inexpensive or free, but it costs your time and effort. You need to take some time out to promote your business on social media. According to manta, 50% of small businesses have increased their time spent on social media.
So, when you start social media marketing, schedule time for it and be active to share useful information to your potential audiences.
Social media marketing is not immediate
Social media marketing is a time taking process, and does not bring revenue immediately. Set short and long term goals and track them regularly to know how well social media marketing has done for your business.
Social media marketing is a two-way communication
Social media marketing is a two way communication. Interact with your customers and keep them up-to-date on your business developments, latest products, discounts, etc. By keeping them updated they consider you and your business as trustworthy.
It is very important for small businesses to understand social media marketing, and to check if any changes are going in the social media platforms, so it will help in knowing and understanding the changing trends.
In conclusion, small business owners should adopt social media marketing to find leads, increase sales and improve branding.